WorkNow
Berry Virtual logo

Ads Manager

Berry Virtual
External
Company
remote
full-time
Salary not disclosed

Posted 21 hours ago

You'll complete your application on Berry Virtual's career site.

About the Role

A permanent, remote Ads Manager position is available to plan, run, and improve paid campaigns on Facebook and Instagram. You will contribute to business expansion by creating strategic advertisements, defining target audiences, and overseeing budgets to achieve the highest possible return. This role involves working within a cooperative team setting, necessitating a professional who can operate according to US time zones and remain updated on evolving Meta advertising regulations and algorithm adjustments.

Requirements

  • You need a minimum of two years of practical experience running Facebook and Instagram campaigns, with comprehensive knowledge of Meta Ads Manager, Business Manager, and Meta Pixel.
  • You should demonstrate expertise in audience segmentation, such as retargeting and lookalike techniques, combined with the skills to analyze intricate data to guide improvements.
  • Proficiency in English, both written and spoken, is required, as is the capability to handle tasks autonomously and maintain organization while meeting deadlines.
  • You are expected to provide your own dependable computer equipment, a stable high-speed internet connection, and a quiet environment free from interruptions.
  • Background in marketing for law firms or the legal sector is viewed as a major advantage.

Responsibilities

  • You will oversee the entire duration of paid ad initiatives, from initial planning and setup to deployment and daily performance tracking.
  • Your primary focus will be improving key performance indicators, such as cost per lead, return on ad spend, click-through rate, and cost per click.
  • You will perform thorough A/B testing on ad content, audience segments, and landing pages to enhance campaign efficacy.
  • Your duties include managing budget distribution and producing routine performance analyses that offer meaningful conclusions.
  • You will partner with other staff members to ensure advertising tactics support broader referral program objectives.

Benefits & Perks

  • You will receive a competitive salary paid in USD.
  • An internet stipend is provided to assist with your home office needs.
  • Staff members have access to HMO health coverage and a retirement plan.
  • You will be granted paid time off for both sickness and vacation.
  • You will receive paid time off for recognized US holidays to help maintain a healthy work-life balance.

Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.

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