Ads Strategist – Marketing Services

About the Role

This organization is looking for a committed Ads Strategist to provide high-impact marketing services for a diverse client base. The position is ideal for an individual who excels in dynamic settings and enjoys applying analytical insights to overcome intricate marketing hurdles. You will serve as a vital team member, partnering with clients to harmonize advertising objectives, target demographics, and financial constraints while maintaining excellence across multiple digital platforms. The workplace emphasizes creative and evidence-based approaches, offering a space where you can influence your career path and develop professionally within an international group of marketing specialists. This role operates through a talent placement service that bridges the gap between skilled professionals in emerging markets and global digital agencies.

Requirements

• You should have three to four years of experience handling Facebook advertising efforts, with comprehensive knowledge of Meta Business Suite and Facebook Ads Manager.
• You are expected to show competency in setting up tracking mechanisms, evaluating web traffic, and gauging audience interaction data.
• Crucial capabilities include robust project oversight, meticulous attention to detail, and a logical approach to providing insights for campaign adjustments.
• Strong interpersonal and communication skills are necessary, given your regular client interactions.
• You must have previous experience executing video advertisements and be comfortable using design platforms such as Canva and CRM or workflow management tools like HubSpot or Asana.
• Skill in drafting and revising copy is highly prized, along with prior experience utilizing alternative digital advertising channels like Google Ads.

Responsibilities

• You will oversee and execute advertising initiatives inside Facebook Ads Manager, taking charge of more than twenty accounts to guarantee high-level performance and organization.
• Your tasks include producing persuasive ad assets by writing copy and selecting imagery, while coordinating with the creative department for production.
• You will examine campaign statistics to enhance results and deliver comprehensive progress updates to clients, backed by evidence-based suggestions for refinement.
• Technically, you will set up and implement Meta Pixels using Google Tag Manager, resolve tracking issues, and establish custom conversions to monitor specific user behavior.
• Additionally, you will handle audience segmentation using pixel information, coordinate campaign integrations with marketing and development departments, and perform quality checks on targeting parameters and landing page URLs while promoting organic material on client profiles.

Benefits & Perks

• You will be provided with a remote work structure that facilitates working from any location while prioritizing a healthy equilibrium between professional and personal life.
• This role offers substantial chances for professional advancement, enabling you to influence your responsibilities as the business progresses.
• You will contribute to an inventive atmosphere that focuses on using data to overcome obstacles and foster achievement in a highly competitive industry.