B2B Digital Marketing, Hubspot Specialist
Posted 12 days ago
You'll complete your application on Hunt St's career site.
About the Role
This Australia-based recruitment agency specializes in connecting small and medium businesses with high-caliber offshore professionals. By prioritizing ethical and transparent remote recruitment, the firm helps organizations access specialized expertise while ensuring equitable pay for workers across regions like India, Nepal, Indonesia, and the Philippines. The organization emphasizes efficiency, security, and regulatory compliance, offering a direct hiring alternative to conventional outsourcing. As a B2B Digital Marketing and HubSpot Specialist, you will spearhead marketing automation and operations within a fast-paced setting. You will collaborate directly with Australian sales teams, design managers, and directors to drive lead generation and bolster the digital footprint. This remote position is essential for refining website functionality and streamlining marketing processes.
Requirements
- You are required to reside in the Philippines and hold a minimum of five years of professional background in marketing operations, automation, or digital marketing.
- You must have extensive experience with HubSpot Professional, specifically in CMS page creation, reporting, lead scoring, and workflow management.
- You should be highly skilled in email marketing, conversion tracking, B2B social media strategy on LinkedIn, and GA4.
- You must possess foundational knowledge of CSS, HTML, AEO, and SEO.
- You need to demonstrate proficient written English for an Australian B2B audience, experience using AI tools and Canva, and a clear understanding of the 'They Ask, You Answer' framework.
- Possessing HubSpot credentials, such as Marketing Hub Software or Inbound certifications, is highly preferred.
Responsibilities
- You will manage and enhance lead generation initiatives, as well as oversee HubSpot landing pages, websites, and promotional campaigns.
- You will produce and revise web content, including service pages, case studies, and blog posts, while adhering to accessibility requirements and on-page SEO best practices.
- You will supervise marketing automation tasks, which include managing lead scoring models, email nurture workflows, and lifecycle stages, alongside maintaining accurate CRM records.
- You will create organic social media schedules, write content for platforms such as LinkedIn, and adapt existing assets into compelling posts.
- You will perform cross-platform quality assurance, track marketing metrics, and generate monthly reports for stakeholders to facilitate ongoing optimization.
Benefits & Perks
- You will work as an independent contractor with a fully remote schedule that provides a high degree of autonomy.
- You will work directly alongside Australian companies during aligned business hours.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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