Channel Manager
Posted 8 days ago
You'll complete your application on HireHawk's career site.
About the Role
As the primary lead for Amazon, you will assume complete responsibility for the platform's profitability and performance, converting broad business goals into specific SKU-level strategies. This role is essential for an organization shifting from an agency-led model to an internal team, necessitating a strategist capable of reviewing current performance, optimizing workflows, and overseeing a smooth knowledge transfer. You will maintain the firm's market competitiveness while building up internal expertise. In addition to long-term planning, you will manage daily operations and growth efforts, collaborating with commercial and operational leadership on inventory management and demand forecasting. You will also oversee promotional activity and product listing optimization to increase conversion rates. As the department grows, you will be involved in the recruitment, training, and development of staff members, including a PPC Specialist and an Amazon Operations Administrator, to create a self-sufficient internal function.
Requirements
- You must demonstrate a history of total management of an Amazon channel with a minimum monthly revenue of $500,000, spanning areas beyond advertising.
- You need advanced proficiency in Amazon Ads and Seller Central, including expertise in PPC management, budget oversight, ACoS/TACoS analysis, and listing optimization.
- You should possess strong analytical skills, specifically the capability to conduct SKU-level margin analysis and manage the relationships between inventory, advertising, and pricing.
- You are required to have experience working with U.S.-based CPG or DTC companies and the capacity to carry out operational enhancements autonomously.
- You must have excellent English communication skills and a history of prioritizing projects and communicating with senior management.
- Experience with FBA logistics, leading an agency-to-in-house transition, or 5+ years of marketplace management experience is considered an asset.
Responsibilities
- Define and execute PPC strategies, manage advertising budgets, assess campaign effectiveness, and oversee implementation.
- Ensure consistent Seller Central operations, monitor account health, manage marketplace compliance, and address support issues.
- Analyze intricate data sets regarding sales, conversion, and advertising to provide recommendations for improving channel performance.
- Deliver consistent reports to leadership concerning channel metrics, industry trends, regulatory changes, and significant marketplace events.
- Drive the migration from an agency-based model to an internal team by auditing existing performance and standardizing operational processes.
- Enhance product detail pages to assist with product range growth and assist in the hiring and management of new team members.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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