Copywriter – Strategist, VSL, AI
Posted 18 hours ago
You'll complete your application on KittySpout's career site.
About the Role
An experienced Copywriter and Strategist is needed to join a distributed team. This position centers on creating effective marketing materials for a direct-to-consumer business focused on feline hydration supplies and accessories. As a vital contributor to the marketing department, you will partner with the founders to grow the enterprise while overseeing the end-to-end creative journey, starting with brainstorming and finishing with final output.
Requirements
- Minimum of three years of professional experience in performance-based creative roles for direct-to-consumer businesses or marketing agencies.
- Demonstrated proficiency in drafting both short-form and long-form video sales letters for Meta, combined with extensive knowledge of direct-response marketing principles.
- Strong technical skill in using analytical platforms such as Northbeam and Facebook Ads.
- Proven ability to integrate AI software into your production processes.
- Full professional fluency in English with strong cultural fit and the capability to sustain high-volume, high-quality output independently.
- Availability to work flexible hours, including periods during weekends.
Responsibilities
- Oversee the complete creative workflow, starting from initial concepts through to final deployment.
- Draft a minimum of 15 advertising briefs weekly, covering VSL components like angles, hooks, scripts, and framing.
- Evaluate performance metrics from paid advertising platforms to refine tactics and determine optimization paths.
- Work alongside video editors and performance marketers to experiment with fresh creative concepts and utilize AI for designing hooks for paid video content.
- Perform recurring research on customers and market competitors.
- Deliver regular monthly and quarterly performance reporting on creative efforts.
Benefits & Perks
- This role is performed entirely in a remote setting.
- Eligibility for an attractive performance-based incentive plan.
- Incentive structure tied to a portion of total advertising expenditure.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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