Creative Strategist

About the Role

This role involves defining the visual and narrative identity for a company focused on feline wellness products, such as supplements, feeders, and wireless fountains. In this position, you will collaborate directly with the founders to oversee the end-to-end creative lifecycle, aiming to boost sales and engagement across multiple digital platforms. It is a suitable fit for someone with a strong interest in the pet care industry and direct-response e-commerce. You will operate in a performance-driven, high-speed environment where you must balance creative storytelling with analytical data to grow the brand, support customer loyalty programs, and deliver high-quality marketing assets.

Requirements

• Minimum of three years of professional experience in performance creative roles within agencies or direct-to-consumer businesses.
• Broad knowledge of contemporary consumer branding and experience managing advertising budgets.
• Advanced analytical capabilities, specifically using platforms like Facebook Ads and Northbeam to interpret performance metrics.
• Strong proficiency in reporting software and spreadsheet applications.
• Commitment to integrating current AI tools into your creative workflow.
• Fluent English language skills with the ability to produce high-volume work autonomously.
• Prior experience creating Video Sales Letters (VSL).
• Capacity to manage a rigorous schedule, which may include working weekends or extra hours as needed.
• Ability to function effectively in a remote work setting and collaborate with cross-functional teams to improve creative outcomes.

Responsibilities

• Oversee the complete creative production cycle, from writing scripts to finishing projects.
• Draft a minimum of 15 advertisement briefs weekly, including comprehensive VSL guides that detail hooks, structures, and messaging angles.
• Evaluate Meta advertising data to refine strategies and guide decisions on scaling expenditures.
• Perform thorough research on market trends and competitor strategies to maintain a competitive edge.
• Create AI-based concepts for video advertisements and coordinate with the marketing department to generate new creative ideas.
• Deliver consistent monthly and quarterly reports to document campaign outcomes.
• Work alongside performance marketers and video editors to test and optimize creative assets for improved performance across all paid media channels.

Benefits & Perks

• Competitive performance-based incentive program.
• Additional compensation bonuses calculated as a percentage of advertising spend.
• Fully remote work arrangement.