CRM Specialist
Posted 21 days ago
You'll complete your application on VirtualStaff365's career site.
About the Role
In this role, you will lead the daily operation of CRM projects, overseeing SMS broadcasts, email marketing, and intricate automation sequences. Your work is vital to the team's capacity to execute large-scale, influential messaging for various clients, guaranteeing that all interactions are refined for maximum interest and alignment with brand identity. You will coordinate with designers, writers, and account managers to execute marketing initiatives while upholding rigorous precision throughout the lifecycle marketing workflow. This position provides a chance to evolve past simple execution. You will handle the creation of testing plans, evaluate metrics, and turn findings into practical advice that fosters enduring client achievements. By regularly reviewing accounts and sharpening audience targeting criteria, you will contribute significantly to iterative improvements and the execution of broad marketing strategies that assist organizations in boosting their productivity and growth.
Requirements
- Minimum of three years of professional experience in lifecycle, retention, or CRM marketing, preferably within a digital agency.
- Comprehensive expertise in ESP solutions like Dotdigital, Klaviyo, and HubSpot, as well as a thorough understanding of deployment protocols and email marketing standards.
- Proficiency in using Figma for design tasks and a verified history of constructing complete marketing initiatives tailored to client objectives.
- Outstanding organizational abilities to handle various project timelines at once.
- Strong focus on detail and a self-starting attitude toward troubleshooting, essential for maintaining data quality and conducting campaign testing.
- Strong communication skills with the ability to work well with diverse internal groups and independently seek out optimization chances through data analysis and testing.
Responsibilities
- Take full responsibility for the implementation of CRM activities, such as automated sequences, email campaigns, and mobile messaging.
- Develop and oversee extensive delivery schedules for a variety of clients while performing strict quality checks and testing to ensure campaign precision and brand consistency.
- Shape CRM strategy by architecting audience segmentation rules and creating testing schedules to foster ongoing account improvement.
- Execute in-depth performance reviews, converting statistical information into valuable insights for your clients.
- Oversee the technical integrity of marketing tools, covering tasks like list maintenance, suppression management, and email deliverability.
- Work in tandem with account leads and creative departments to prepare marketing materials and audit client accounts to uncover and execute potential areas for expansion.
Benefits & Perks
- This is a permanent, full-time remote position scheduled during Australian Eastern Standard Time business hours.
- Staff members are provided with a 13th-month salary and qualify for yearly vacation time.
- Comprehensive HMO insurance is offered alongside all legally required government benefits.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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