WorkNow
LegalMatch logo

Data Analyst – Marketing

LegalMatch
External
Company
remote
full-time
Salary not disclosed

Posted 1 month ago

You'll complete your application on LegalMatch's career site.

About the Role

We are looking for a Data Analyst to join our team to accelerate growth by performing thorough evaluations of our digital marketing efforts. This position is vital for the enhancement of our lawyer-client connection platform, using data to polish campaigns, enhance user interaction, and guide essential corporate decisions. You will operate in a fast-paced setting to transform intricate information into precise, useful intelligence that influences our marketing approach and operational success.

Requirements

  • You should possess substantial experience in evaluating digital marketing information, specifically regarding conversion rate optimization, search engine optimization, pay-per-click strategies, and conversion tracking.
  • You must demonstrate proficiency in building dashboards, data visualizations, and thorough reports to convey complicated results clearly.
  • You are required to be familiar with A/B and multivariate testing, funnel evaluation, and customer journey mapping.
  • You need strong analytical skills, including the capability to formulate research questions and substantiate findings through relevant key performance indicators.
  • You must have hands-on experience applying AI technology to boost research and reporting output.
  • You must be focused on results, able to thrive in high-pressure situations, and skilled at collaborating with multidisciplinary teams.

Responsibilities

  • You will perform detailed assessments of conversion rate optimization, search engine optimization, and pay-per-click results to reveal patterns and suggest improvements.
  • You will generate thorough reports concerning visitor origins, conversion events, and primary marketing statistics.
  • You will assess acquisition paths and the efficiency of landing pages, offering concrete suggestions derived from A/B and multivariate experiments.
  • You will create and sustain visual data representations and control panels to interpret sophisticated marketing information for organizational use.
  • You will utilize artificial intelligence and sophisticated analytical software to improve the accuracy and speed of your inquiries and documentation.
  • You will assist in defining analytical challenges, exploring underlying issues, and confirming your strategic advice with performance metrics.

Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.

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