Digital Ad Manager
Posted 16 days ago
You'll complete your application on MultiplyMii's career site.
About the Role
We are looking for an expert Digital Ad Manager to design and execute paid media initiatives across Google and Meta. You will be instrumental in driving brand visibility by synchronizing advertising activities with key business goals, such as seasonal campaigns, product debuts, and major sales periods. Your focus will include audience identification, campaign architecture, and budget oversight, all while monitoring essential metrics like CTR, CPA, and ROAS to optimize results. You will work closely with creative and marketing personnel to produce compelling ad content and landing pages. As a key growth driver, you will be expected to convert technical performance metrics into understandable reports for management. This is a full-time, remote role located in the Philippines, focused on high-output virtual collaboration.
Requirements
- Minimum of three years in paid media management on Google and Meta, preferably in retail, e-commerce, or consumer industries.
- Expertise in Google Tag Manager, Google Ads, GA4, and Meta Ads Manager.
- Demonstrated history of optimizing key metrics and managing monthly budgets.
- Ability to perform trend analysis and reporting using Google Sheets or Excel.
- Strong organizational and communication abilities.
- Must be a resident of the Philippines with legal status to work.
- Required technical setup: reliable high-speed internet, functional computer, and a private, quiet work environment.
- Competence in audience segmentation, conversion tracking, and attribution.
- Relevant certifications from Google Ads or Meta Blueprint are a plus.
Responsibilities
- Conduct research into market trends and rival strategies to guide advertising plans.
- Deploy and manage campaigns across platforms including YouTube, Display, Shopping, Performance Max, and Search.
- Develop retargeting, lookalike, and custom audience segments.
- Configure tracking infrastructure such as the Meta Conversions API, Meta Pixel, and GA4.
- Handle day-to-day campaign supervision, including bid modifications, placement adjustments, and A/B testing for creative and text.
- Keep ad accounts structured, oversee budget spending, and pinpoint low-performing assets for resource reallocation.
- Construct performance dashboards and deliver weekly and monthly reports, including strategic forecasts, to internal leadership.
Benefits & Perks
- A fully remote position based in the Philippines with a Monday to Friday work week, following US Central Standard Time business hours, supplemented by ongoing communication and support throughout the hiring journey.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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