Digital Analytics Consultant – Tealium IQ, Amplitude, GTM, GA4
Posted 1 month ago
You'll complete your application on Manila Recruitment's career site.
About the Role
As a Digital Analytics Consultant, you will be instrumental in setting up, deploying, and overseeing reliable analytics frameworks across diverse web and mobile platforms. Your primary focus involves translating intricate business needs into precise measurement plans, tracking user journeys, and delivering insights that inform commercial strategy. In this team-oriented consulting setting, you will act as a liaison between technical execution and business objectives, maintaining data integrity while advancing initiatives in marketing automation, optimization, and experimentation. You will be responsible for managing specific projects and deliverables, acting as a main point of contact for client stakeholders and technical staff. This position allows you to work at the confluence of artificial intelligence, marketing technology, and analytics, where you will help create standardized assets and best practices. By participating in client discovery and simplifying technical analytics terminology, you will foster strong partnerships and generate ongoing value through strategic data advice and reporting.
Requirements
- You must have a minimum of four years of experience in digital, product, or web analytics.
- You need high proficiency in digital analytics tools, with a strong preference for extensive background in Amplitude.
- You should possess practical experience using tag management platforms, with a focus on Tealium iQ.
- You are expected to have a comprehensive grasp of GA4 and general measurement frameworks, along with the ability to draft data layers, event taxonomies, and detailed solution documentation.
- You must be skilled at testing and troubleshooting deployments utilizing various browser-based and platform tools.
- You need fluent English communication skills, as you will interact directly with international and Australian-based clients.
- You will be considered more favorably if you hold a bachelor's degree, professional certifications in Tealium iQ or Amplitude, or working knowledge of HTML, JavaScript, SQL, and data visualization software.
- Previous experience operating within an agency or managing multiple clients simultaneously is highly desired.
Responsibilities
- You will oversee the complete lifecycle of tag management, including configurations, extensions, data mapping, and load rules within Google Tag Manager and Tealium iQ.
- You will define and maintain event-based taxonomies and tracking schemas while verifying that all collected data remains accurate and reliable.
- You will troubleshoot complicated analytics challenges in collaboration with platform experts and software engineers to ensure timely solutions.
- You will evaluate user interactions, retention statistics, and conversion funnels, translating these data points into easy-to-read reports and dashboards for clients.
- You will assist in client-facing workshops, provide status reports, and handle project segments under the mentorship of senior leadership.
- You will present analytical outcomes to both non-technical and technical audiences while building client trust through consistent professional service.
- You will adhere to internal quality control standards, maintain thorough documentation of implementations via scripts and guides, and actively develop skills in AI-enhanced workflows to improve data insights and user journey modeling.
Benefits & Perks
- You will have access to continuous professional development and the chance to earn platform-specific certifications to build your technical knowledge.
- You will be provided with mentorship from experienced professionals and a defined roadmap for advancing your career into technical specialization or senior consulting roles.
- You will be part of an interactive consulting group that provides regular engagement with new initiatives involving AI, martech, and analytics.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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