Digital Marketing Assistant
Posted 22 days ago
You'll complete your application on Pear Tree.'s career site.
About the Role
We are hiring a Digital Marketing Assistant for a flexible, remote position. You will oversee a split strategy that covers both direct-to-consumer e-commerce and professional clinical services. Your primary objective is to uphold brand visibility on various channels, optimize website technical functions, and implement end-to-end promotional and content plans. This role suits an adaptable individual capable of thriving in a rapid e-commerce setting while adhering to the precision needed for clinical messaging. You will work in a supportive atmosphere that emphasizes development and enables you to produce meaningful results via content development, audience engagement, and technical site management. You must be able to manage your schedule autonomously while using data to improve brand development and conversion metrics.
Requirements
- Demonstrated history of managing Instagram, Facebook, Pinterest, TikTok, and LinkedIn, as well as local search tools like Google Business Profile.
- Practical expertise in Shopify store administration and print-on-demand services like Printful.
- High proficiency in design software such as Canva or Adobe Creative Suite to create graphics, carousels, and video Reels.
- Strong command of written English to produce SEO-focused web copy, educational blogs, and social media posts.
- Comprehensive knowledge of compliance and data protection protocols, including HIPAA, to manage patient-related communications with integrity.
- Background in settings that combine e-commerce with service-oriented business models is desirable, as is knowledge of social media scheduling and analytical software.
Responsibilities
- Improve site aesthetics and usability by implementing UI/UX upgrades, ensuring mobile compatibility, and overseeing Shopify backend and print-on-demand platform integrations.
- Develop and distribute content, including social media schedules, blog articles, and educational materials tailored to retail and clinical audiences.
- Administer lead generation funnels, email sign-up tactics, and micro-influencer outreach to expand audience reach.
- Supervise audience engagement, reply to feedback, and ensure Name, Address, and Phone (NAP) details remain accurate on all Google Business Profile pages.
- Launch seasonal marketing initiatives, oversee targeted paid social advertising, and deliver periodic performance analytics to refine marketing efforts.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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