Digital Marketing Manager – IT Consulting
Posted 2 days ago
You'll complete your application on Pear Tree.'s career site.
About the Role
An IT consulting firm is looking for a committed Digital Marketing Manager to oversee their online presence. You will analyze existing marketing metrics, web performance, and search rankings to create a unified strategy that supports company goals. By partnering with management, you will focus on lead generation and pipeline management to fuel business growth. This role requires you to manage the firm's digital footprint through strategic SEO, content development, and analytical campaign oversight. You will balance creative tasks, such as content creation, with analytical responsibilities, including building reporting frameworks that showcase ROI for the firm and its clients.
Requirements
- Demonstrated background in digital marketing, particularly in professional services, B2B, or IT industries, showcasing both tactical execution and strategic planning capabilities.
- Exceptional command of written English to produce professional content aimed at business audiences.
- In-depth knowledge of technical and content-based SEO, alongside an understanding of AI-driven and answer-engine search shifts.
- Ability to manage corporate LinkedIn pages, update websites using CMS platforms, and function effectively as an autonomous worker.
- Experience in marketing cybersecurity or managed IT services is considered an advantage.
- Familiarity with Canva and CapCut for design and video tasks, as well as proficiency in email marketing and CRM software.
- Working knowledge of the Australian market is a desirable trait.
Responsibilities
- Evaluate existing marketing resources, such as web and social media properties, to determine necessary upgrades.
- Develop and implement a structured marketing roadmap, including budget management and coordination with the sales department for lead hand-offs.
- Direct search engine optimization initiatives, including local search optimization and maintenance of Google Business and LinkedIn profiles.
- Generate high-quality written assets like case studies and blog posts using AI tools.
- Handle basic graphic and video editing while coordinating email engagement series.
- Monitor campaign metrics, evaluate lead and traffic data, and deliver detailed performance reports to the Director and the company's clientele.
Benefits & Perks
- This position adheres to Australian business hours and recognizes Australian public holidays.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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