Digital Marketing Manager – Meta Ads, Google Search
Posted 1 hour ago
You'll complete your application on Pear Tree.'s career site.
About the Role
As a Digital Marketing Manager, you will be responsible for overseeing and expanding online sales efforts by utilizing paid digital acquisition channels. You will take on a significant role by developing, deploying, and refining sophisticated advertising initiatives on Meta and Google to accelerate company growth. Your work will involve bridging the gap between operational and manufacturing constraints and effective marketing campaigns, ensuring all advertising is synchronized with product supply and delivery timelines. In this position, you will oversee end-to-end digital strategy, ranging from technical implementation to managing creative requests, collaborating with colleagues to oversee budgets, evaluate campaign data, and run optimization experiments. Success in this remote position requires a methodology rooted in data analytics combined with the flexibility to adjust tactics to satisfy revenue and ROAS objectives.
Requirements
- Demonstrable professional experience managing paid Meta advertising for companies selling physical goods or operating in e-commerce.
- Proven expertise in managing Google Ads, with specific focus on Shopping and Search campaigns, alongside Google Merchant Center feed management.
- Technical proficiency in setting up and debugging server-side tracking, Meta Conversions API, Google tags, and GA4 analytics.
- High level of fluency in written English and the ability to operate independently in a remote work environment.
- An analytical, organized approach to evaluating bidding strategies, demographic targeting, and creative variations.
- Prior experience producing or directing video and photo content for social platforms is considered a plus.
- Familiarity with Shopify platform administration is highly advantageous.
- Relevant background in marketing made-to-order or limited-production items is preferred.
- A proactive sense of ownership, characterized by the ability to identify and resolve performance drops or data inconsistencies to maintain campaign effectiveness.
Responsibilities
- Design and implement paid advertising initiatives on Meta and Google, covering catalog promotions, retargeting efforts, and creative experimentation.
- Oversee the technical marketing stack, including the deployment of Meta Pixel, Conversions API, and Google conversion tracking.
- Supervise product feed management within Google Merchant Center and ensure accurate analytics reporting via GA4.
- Draft creative briefs and organize visual content production to ensure the creation of premium marketing collateral.
- Deliver comprehensive monthly analysis regarding ad expenditures, income, and return on ad spend, while consistently optimizing for better performance.
- Maintain close coordination with manufacturing departments to ensure advertising remains consistent with real-time inventory and production schedules.
- Develop and manage customer segments for retargeting and lookalike audience targeting.
- Monitor ongoing campaigns vigilantly to address concerns regarding performance metrics, budget allocation, or tracking accuracy.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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