Digital Marketing Manager
Posted 6 days ago
You'll complete your application on MSPbots.ai's career site.
About the Role
This organization specializes in creating sophisticated business intelligence software and workflow automation tailored for Managed Service Providers. Its suite of products, which includes automated dispatching, micro-coaching bots, and live data reporting, enables IT service providers to streamline operations, maintain process compliance, and boost revenue. The workplace is dynamic and utilizes artificial intelligence to address the specific needs of the MSP industry. In this Digital Marketing Manager role, you are responsible for managing the complete marketing lifecycle, from the initial point of contact to scheduling sales demonstrations. You will act as a primary driver of the organization's messaging and public identity, collaborating with sales, technical, and product departments to refine how the software is positioned in the market. This position offers a practical chance to accelerate growth, test innovative technologies, and support the business's entry into global markets.
Requirements
- Between 4 and 6 years of total marketing experience, with a minimum of 2 years in a strategic or internal role at a B2B technology firm.
- Demonstrated expertise in running campaigns on LinkedIn Ads and Google Ads.
- Proficiency in configuring and managing automated email workflows within HubSpot.
- Competence in using Google Tag Manager and Google Analytics for performance measurement and reporting.
- Experience applying AI tools to everyday marketing workflows, with documented examples of how this increased productivity or performance.
- Advanced writing abilities combined with an analytical aptitude for interpreting and explaining campaign data.
- Proven background in marketing technical software or IT services.
Responsibilities
- Oversee marketing activities by running comprehensive funnels on Reddit, Google, and LinkedIn to reach IT decision-makers.
- Configure and resolve issues with lead tracking systems while monitoring email deliverability.
- Use Looker Studio and Google Analytics to track and report on key performance metrics like demo bookings and lead costs.
- Produce a diverse range of assets, such as webinars, landing pages, video scripts, blog articles, and case studies.
- Direct product launch initiatives and refine the user experience for free-trial registrations.
- Manage automated workflows in HubSpot and improve organic search visibility through integration and use-case content.
- Organize trade show logistics, supervise design work and intern tasks, and organize the repository of sales and marketing materials.
Benefits & Perks
- Monthly HMO reimbursement of $100.
- Monthly life insurance contribution of $20.
- Additional coverage for dental and vision expenses.
- 15 days of annual paid time off, with the option to convert unused days into cash.
- Compensation for US public holidays.
- Monthly educational and training stipend of up to $30.
- Remote working flexibility within an expanding company focused on artificial intelligence.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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