Digital Marketing, Paid Media Specialist – Event Ad Spend
Posted 27 days ago
You'll complete your application on Pear Tree.'s career site.
About the Role
An experienced Digital Marketing, Paid Media Specialist is required to oversee advertising expenditures for a variety of events. You will play a vital role in fueling expansion and guaranteeing the effectiveness of promotional initiatives across a range of channels. This position offers a lively setting where you will handle the complete lifecycle of paid media strategies, from initial planning through implementation and refinement. This is a perfect opportunity for a marketing expert who thrives on handling intricate, budget-constrained campaigns within the ticketing and events industry.
Requirements
- You should have significant practical experience in managing paid media, tracking frameworks, and analyzing digital performance.
- You must be skilled in using Snapchat Ads, Meta Ads, TikTok Ads, and Google Ads.
- You are required to have high-level technical expertise in configuring and fixing conversion events, pixels, and tracking software such as Google Analytics and Google Tag Manager.
- You need a thorough grasp of e-commerce or ticketing sales funnels, retargeting tactics, and audience grouping.
- You must demonstrate excellent organizational and communication abilities, coupled with the capacity to act autonomously when making budgetary choices.
- Having a background in the entertainment, music, or event sectors is highly beneficial.
Responsibilities
- You will design, construct, and deploy full-scale paid advertising campaigns on Google, Meta, Snapchat, and TikTok.
- You will formulate customized media allocations aligned with event goals and oversee paid media spending across several channels at once.
- You will prioritize the oversight and enhancement of key performance indicators, including CPA, ROAS, CTR, and total ticket volume.
- You will spearhead A/B testing initiatives for both creative content and target demographics.
- You will assume total accountability for conversion tracking, attribution modeling, and resolving issues with technical instruments such as CAPI, Meta Pixel, and Google Tag Manager.
- You will partner with creative departments to determine necessary assets and deliver detailed performance analytics to the broader organization.
Benefits & Perks
- You will work a fixed schedule of Monday through Friday, between 8:00 AM and 5:00 PM AEST.
- You will receive holiday time as dictated by organizational policies.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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