Digital Marketing Specialist
Posted 2 hours ago
You'll complete your application on Canyon GBS's career site.
About the Role
This organization specializes in offering advanced technological support to academic institutions throughout North America, with a focus on modernization and systems integration. Their portfolio includes student success platforms, recruitment CRM tools, and enterprise-grade AI assistants intended to optimize institutional efficiency and the overall academic experience. Beyond software, they provide expert data management, analytics, and professional consulting to assist schools in navigating regulatory compliance. The Digital Marketing Specialist will help define the organization's voice and implement growth-focused strategies within a remote, collaborative setting. This role is suited for a creative professional who can synthesize data and produce engaging narratives that connect with stakeholders and institutional partners.
Requirements
- You must be a resident of the Philippines with legal authorization to work in the country.
- You are required to hold a bachelor's degree in Journalism, Communications, Marketing, or a related discipline.
- You must have at least three years of previous experience in a PR or marketing capacity.
- You need to demonstrate expert English language proficiency combined with advanced editing and copywriting capabilities.
- A background in journalism is viewed as a significant advantage.
- You should be able to handle several tasks at once, utilize various marketing software effectively, and apply analytical skills to improve results.
- You must exhibit extreme attention to detail and a willingness to engage in a remote, team-oriented work environment.
Responsibilities
- Design and implement broad marketing plans and PR initiatives to increase market visibility.
- Develop, oversee, and revise premium content for various platforms such as social media, WordPress, press releases, and email newsletters.
- Work alongside product, design, and executive teams to generate technical messaging that highlights the benefits of the provided technological services.
- Cultivate and sustain professional networks with vendors, partners, clients, and media representatives.
- Evaluate the success of all marketing and communications output, utilizing performance metrics to adjust tactics and ensure projects are completed on schedule.
Benefits & Perks
- This is a 100% remote role based in a work-from-home setting, offered by an organization that follows equal opportunity employment practices.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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