Digital Media Planning, Implementation Specialist
Posted 22 days ago
You'll complete your application on Staff Domain's career site.
About the Role
This position focuses on developing and presenting detailed media strategies that support specific client business targets. In this fast-paced setting, you will manage and improve paid performance initiatives across multiple platforms, such as social, display, video, and search. Your work will bridge the gap between high-level strategic planning and hands-on technical execution to achieve defined performance benchmarks. You will partner with account management, analytics, SEO, and creative teams to ensure a unified approach. Additionally, you will be responsible for evaluating campaign results, creating insights, assisting the Client Success department with technical data, and staying informed about new publishers and industry advancements.
Requirements
- At least five years of professional experience handling paid digital advertising, preferably within a media agency setting.
- Expertise in purchasing ad space on platforms like Meta, Google, Bing, TikTok, LinkedIn, and YouTube.
- Practical experience using ad serving software and tools for bid management.
- Demonstrated history of delivering performance-based campaigns and achieving strong ROI.
- Advanced quantitative and analytical abilities, with the capacity to turn data into useful business insights.
- Strong verbal and written communication skills.
- Ability to collaborate effectively across functions and work with outside vendors.
- Professional maturity, strong self-management, and a focus on solving problems.
Responsibilities
- Create and introduce media plans that match client objectives and launch paid campaigns following industry standards.
- Consistently refine and adjust campaign strategies across various digital channels to meet changing project needs.
- Evaluate advertising results and web analytics to provide meaningful suggestions for improvement.
- Work with internal colleagues to prepare for client sessions, formulate strategies, and generate reports.
- Deliver technical insights to help the Client Success team manage their accounts.
- Partner with SEO and creative departments to enhance overall client outcomes.
- Identify and test potential partnerships with new publishers.
- Conduct ongoing research to keep up with developments in the digital media space.
Benefits & Perks
- Immediate access to comprehensive HMO, dental, and life insurance coverage for you and one dependent, with options to add more family members.
- A leave policy that covers medical, maternity, vacation, and birthday leave, with the possibility of converting up to six unused vacation days into cash annually.
- Access to various company-sponsored activities, including family events, team building, and year-end celebrations.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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