DTC Creative Strategist
Posted 18 hours ago
You'll complete your application on KittySpout's career site.
About the Role
This direct-to-consumer pet brand focuses on cat hydration technology, offering wireless and stainless-steel water fountains alongside various accessories like toys, supplements, and anti-splash mats. They are looking for a Creative Strategist to spearhead growth via high-conversion direct-response marketing. You will partner with the founders to expand the business's e-commerce footprint. Serving on the creative team, you will oversee the full lifecycle of assets intended to connect with cat owners, combining artistic production with data-driven strategy. The right professional will succeed in a remote, fast-moving setting by leveraging AI technology and analytical metrics to optimize creative impact and audience reach on Meta.
Requirements
- Minimum of three years of professional experience in performance creative within direct-to-consumer companies or creative agencies.
- Demonstrated success managing both short- and long-form video sales letter campaigns on Meta.
- Strong ability to analyze data and hands-on expertise interpreting information from tools like Facebook Ads and Northbeam.
- Proficiency in reporting software and spreadsheets to generate actionable findings.
- Deep understanding of current consumer brand trends, a robust AI production toolkit, and verified VSL copywriting expertise.
- High levels of self-motivation, the capacity to maintain quality while working independently at scale, and availability for flexible hours, including weekends as required by business demands.
Responsibilities
- Oversee the complete creative production workflow from early scripting to final delivery.
- Generate a minimum of 15 ad briefs every week and create detailed VSL briefings that outline hooks, angles, and storytelling frameworks.
- Analyze performance metrics to evaluate and optimize creative work, delivering monthly and quarterly reports to inform scaling decisions.
- Work in tandem with editors and performance marketing staff to experiment with new ideas.
- Develop AI-assisted hooks for video materials.
- Perform regular competitive and consumer research to sustain a strategic edge.
Benefits & Perks
- This role is entirely remote and provides a competitive salary package, which includes a substantial performance-based bonus and a supplementary bonus tied to a percentage of ad expenditure.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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