E-commerce, Digital Marketing Specialist

About the Role

A remote E-commerce and Digital Marketing Specialist is needed to join the team. This position is tailored for an adaptable professional capable of managing technical website operations alongside creative marketing initiatives. Your objective will be to expand the brand's online footprint by refining the customer journey, overseeing technical integrations, and launching precise advertising efforts across diverse channels. You will take full responsibility for end-to-end digital operations within a global e-commerce setting. Serving as the primary lead for daily operations, you will manage everything from technical upkeep to direct customer interactions. It is your responsibility to ensure the Shopify platform performs optimally, product information is precise, and marketing strategies support core business goals. You must be able to shift between analytical duties, such as performance tracking and troubleshooting, and creative work like content development and campaign oversight.

Requirements

• Minimum of three to four years of professional background in digital marketing, e-commerce, or online store management.
• Demonstrated expertise in managing and refining Shopify stores, with a strong foundation in digital analytics, A/B testing, and conversion rate optimization.
• Proven success in managing profitable paid social media advertising on platforms such as TikTok or Meta.
• Capability to produce compelling social media assets, including short-form video, using tools such as CapCut or Canva.
• Technical proficiency in backend order processing, inventory systems, and integrating Shopify with ERP software.
• Advanced written and verbal communication skills in English for drafting professional client correspondence.
• Commitment to working 25 to 30 hours weekly during New Zealand business hours, with a move to full-time status anticipated within about three months.
• A dependable internet connection and a dedicated professional home office workspace are required.

Responsibilities

• Oversee and update the Shopify store, encompassing product uploads, variant management, pricing updates, and site navigation.
• Monitor site performance, address technical errors like checkout failures or broken links, and analyze user behavior to enhance conversion rates.
• Develop, execute, and monitor paid advertising campaigns on Instagram, Facebook, and TikTok, including audience targeting and conversion tracking.
• Manage a content schedule and design creative assets, such as graphics and short-form videos, to connect with the target demographic.
• Supervise the synchronization between Shopify and the ERP system to maintain accurate order and data flow.
• Liaise with fulfillment partners and manage incoming customer service inquiries.
• Track inventory stock levels, generate recurring reports on sales and marketing KPIs, and create documentation for standard operating procedures to enhance process efficiency.

Benefits & Perks

• The role offers the convenience of working remotely from a professional home setup.
• You will start with a part-time schedule of 25 to 30 hours per week, with an transition to full-time hours expected within roughly three months.
• Guidance regarding public holidays is determined by the client.