Email and Lifecycle Marketing Specialist
Posted 12 days ago
You'll complete your application on HireHawk's career site.
About the Role
We are looking for an Email and Lifecycle Marketing Specialist to manage all aspects of our Klaviyo automation framework. You will oversee the complete customer lifecycle, covering acquisition, onboarding, engagement, retention, and winback efforts. Acting as the lead strategist for lifecycle planning, you will ensure every interaction is fine-tuned to foster growth and maximize customer outcomes. This role provides an active setting where you will run performance-based campaigns and experiments to strengthen the connection between the brand and its customers. We need a self-directed individual who excels at solving problems and taking ownership. You will handle essential retention projects, supervise intricate integrations, and maintain the operational integrity of all email and SMS communications. This position is suited for an experienced marketer who enjoys direct execution and converting customer metrics into transparent reports and innovative marketing tactics.
Requirements
- Three to six years of professional experience in CRM, retention, lifecycle, or email marketing within the direct-to-consumer or e-commerce sectors.
- Extensive, practical knowledge of Klaviyo, including the setup of flows, campaigns, audience segmentation, and analytics.
- Proven ability to work with the Klaviyo-Recharge integration and experience in subscription-focused e-commerce.
- Solid understanding of SMS marketing, list maintenance, and email deliverability practices.
- Competency with creative software such as Photoshop, Canva, or generative AI tools for designing email content.
- Capability to work autonomously, diagnose technical challenges, and explain the reasoning behind your marketing plans.
Responsibilities
- Create, evaluate, and deploy email and SMS marketing initiatives while adhering to a strict schedule.
- Build specific customer groups to improve the quality of personalized communication and lifecycle results.
- Oversee the connection between Klaviyo and Recharge to guarantee information consistency, while tracking sender reputation and email delivery rates to ensure list vitality.
- Direct retention programs, such as strategies to prevent churn, regain lost customers, and encourage subscription upgrades.
- Examine lifecycle performance metrics to generate reports and useful insights.
- Develop A/B tests to improve message content and timing.
- Resolve technical implementation problems by utilizing existing documentation and artificial intelligence resources.
Benefits & Perks
- This is a full-time, long-term contract role that can be performed remotely.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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