Email Marketing Automation Specialist
Posted 2 days ago
You'll complete your application on ShowMojo's career site.
About the Role
This organization specializes in leasing automation solutions designed to optimize residential rental workflows. By utilizing sophisticated AI, the platform automates property advertising, digital scheduling, lead nurturing, and the coordination of property viewings. These tools reduce the manual labor and expenses tied to leasing, helping property managers and owners enhance their operational output and improve the tenant acquisition journey. The technical infrastructure integrates hardware, such as smartlocks and digital lockboxes, with property management software. The team is currently hiring an Email Marketing Automation Specialist to optimize communication protocols and lead management tactics.
Requirements
- You need a minimum of three years of professional experience in marketing automation, with at least one to two years of focused expertise in HubSpot.
- You must be capable of creating multi-branch workflow structures from scratch and have practical experience in developing complex segmentation strategies and lead scoring models.
- You should be technically proficient in the HubSpot Marketing Hub, including the use of page builders for landing pages and email creation.
- You need strong B2B copywriting capabilities, the skill to analyze email metrics for improvement suggestions, and experience with WordPress content publishing.
- You must be a self-motivated professional comfortable working remotely in an asynchronous setting, with the ability to maintain regular availability during US Eastern morning time blocks.
- Possessing HubSpot certifications in reporting, email marketing, or marketing software is an advantage, as is previous professional experience within real estate or PropTech industries.
Responsibilities
- You will develop and construct complex, multi-branch HubSpot workflows from the ground up, encompassing lifecycle email sequences for lead nurturing, new user onboarding, activation, renewal, and upsell efforts.
- You will design lead scoring frameworks rooted in user behavior and supervise segmentation standards across diverse markets and product offerings.
- You will oversee marketing campaign implementation by coordinating emails, web forms, and landing pages, ensuring all digital assets undergo rigorous quality assurance testing for performance and precision.
- You will oversee the marketing email schedule, enforce standardized naming protocols for all assets, and ensure data integrity within workflows through precise enrollment logic and suppression criteria.
- You will draft copy for automated email series, manage blog publication through WordPress, and analyze ongoing campaign results to propose actionable improvements.
Benefits & Perks
- This position is fully remote and provides a starting wage of 15 dollars per hour for a full-time commitment of approximately 160 hours monthly.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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