Email & SMS Manager
Posted 1 month ago
You'll complete your application on HireHawk's career site.
About the Role
The Email & SMS Manager serves as a key figure in orchestrating the complete strategy and deployment of marketing communications. You will supervise the schedules for email and SMS outreach on a weekly and monthly basis to guarantee that all content is synchronized with organizational goals and delivered punctually. This role demands a strategic perspective to formulate successful campaign ideas and audience segmentation to bolster customer loyalty and participation. This position operates where creative production meets analytical assessment. You will connect overarching marketing plans with hands-on execution by collaborating with design teams to turn ideas into effective campaigns. You are tasked with overseeing the entire communication lifecycle, ensuring each interaction provides value to the consumer while consistently identifying opportunities to improve outcomes using performance testing and data analysis.
Requirements
- You must have a minimum of three years of practical experience managing email and SMS campaigns, preferably in the e-commerce or direct-to-consumer fields.
- Proficiency in lifecycle marketing tools such as Klaviyo is required.
- You must exhibit meticulous organizational skills and a high level of precision.
- You should possess strong intuition for writing and messaging to develop captivating content.
- The position requires the ability to utilize software like Figma and Notion to draft campaign directives, create flow charts, and build presentations.
- A disciplined approach to quality control is required to guarantee every sent communication is accurate.
Responsibilities
- You will design and improve diverse customer lifecycle workflows, such as onboarding, cart and browse abandonment recovery, follow-ups after purchases, and re-engagement efforts.
- Your duties involve converting marketing plans into detailed instructions for design staff and supervising these tasks from the planning stage through final execution.
- You are required to handle quality control before launch, checking written content, URLs, buttons, audience segments, personalized fields, and analytics tags.
- After deployment, you will track results, address urgent problems, and oversee regular reporting cycles.
- Additionally, you will analyze core metrics, share identified patterns, offer concrete suggestions for refinement, and keep an active testing schedule to grow revenue and customer retention.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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