Full-Stack Digital Marketing Manager
Posted 13 days ago
You'll complete your application on Pear Tree.'s career site.
About the Role
As a Full-Stack Digital Marketing Manager, you will lead end-to-end strategy, performance-based marketing, and conversion improvement efforts for both a professional beauty brand and a vocational education provider. This position is vital for boosting student sign-ups, increasing online store revenue, and improving market visibility. You will work in a flexible, permanent remote setting, applying your professional knowledge to coordinate wide-ranging marketing activities across diverse sectors.
Requirements
- You need at least five years of practical experience in digital marketing, covering social media, website administration, paid search, and SEO.
- It is essential to have demonstrated operational proficiency with Magento and WordPress, as well as a history of handling substantial advertising budgets on Meta Business Suite and Google Ads to achieve specific return on ad spend and cost per acquisition goals.
- You must be skilled in short-form video production and graphic design software, including Adobe Creative Cloud, CapCut, or Canva.
- Applicants must show they can incorporate generative AI tools into daily processes to improve production efficiency and quality.
- You are required to have a dependable, fast internet connection and must be fully available to operate during Australian business hours.
- While not required, a background in the cosmetics industry, vocational training, or Registered Training Organizations is considered a significant asset.
Responsibilities
- You will conceptualize, develop, and experiment with landing pages to maximize conversions, while also overseeing website performance, content refreshes, and internal navigation structures.
- Your tasks involve designing and deploying advertising initiatives on TikTok, LinkedIn, Meta, and Google Ads, in addition to overseeing automated email journeys for cart abandonment and lead development.
- You will perform artificial intelligence-assisted search engine optimization, which includes keyword analysis and metadata mapping, while managing Google Business Profiles.
- Your duties include installing and managing analytical tracking through Google Tag Manager and GA4, creating various multimedia materials, and generating comprehensive analytics reports that highlight performance indicators like conversion rates, customer acquisition costs, and return on ad spend.
Benefits & Perks
- This is a permanent remote role that provides time off for Australian public holidays.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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