Funnel & Performance Marketing Specialist
Posted 8 days ago
You'll complete your application on Hunt St's career site.
About the Role
This Australia-based recruitment organization supports small to mid-sized businesses in securing high-quality offshore personnel. As a Funnel and Performance Marketing Specialist, your objective is to lead customer acquisition efforts and fine-tune the comprehensive marketing funnel. You will create and oversee effective advertising initiatives while ensuring consistent connectivity across digital channels from the first interaction to the final purchase. You will collaborate with the team to sharpen communication, interpret performance metrics, and apply technical enhancements that improve lead quality and conversion percentages. This is a hands-on position for a self-motivated professional who excels in an agile work culture. You will create and oversee full-cycle funnels with tools such as GoHighLevel and utilize artificial intelligence to speed up research and implementation. Candidates should demonstrate high levels of independence, identify process constraints, and execute optimizations in a rapid setting. This contract engagement provides an opportunity to influence high-ticket sales results through disciplined experimentation and analytical strategies.
Requirements
- Located in the Philippines with substantial practical background in developing and perfecting full-scale marketing funnels.
- In-depth competence in running Meta Ads, encompassing budget control, creative experimentation, and performance evaluation.
- Advanced technical skills in GoHighLevel, specifically regarding CRM pipelines, workflow management, booking tools, and automated triggers.
- Expertise in conversion measurement, including UTM parameters, pixels, and platform integrations.
- Proven ability in sales copywriting and a strong grasp of data-backed experimentation and A/B testing.
- Capable of independent troubleshooting, autonomous work, and maintaining a business-oriented focus on lead caliber and acquisition expenses.
- Prior experience in high-ticket sales environments and proficiency with AI software like Lovable or Claude is highly preferred.
Responsibilities
- Create, deploy, and refine landing pages, booking interfaces, and comprehensive acquisition funnels.
- Design offer sequences and chart user journeys to pinpoint areas of friction.
- Draft persuasive, conversion-oriented text for advertisements and web pages.
- Oversee and grow Meta advertising initiatives by creating creative briefs, overseeing spending, and performing A/B testing on audiences, visuals, and messaging.
- Execute technical connections between ad networks, booking platforms, and CRM software to maintain precise data monitoring.
- Construct and administer automated SMS and email nurture paths.
- Identify and resolve funnel constraints while partnering with internal staff to confirm marketing analytics.
- Utilize AI resources for research and development to ensure ongoing funnel optimization driven by user engagement and sales results.
Benefits & Perks
- The position allows for 100% remote work from home.
- This is an independent contractor role that provides the ability to manage your own hours, provided you are accessible during Australian business times for team interactions.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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