Google Ads, LSA Specialist

About the Role

This forward-thinking platform connects organizations with proficient marketing freelancers, focusing on talent from developing markets. Through the use of AI-powered agents, the organization simplifies hiring, vetting, and interviewing, enabling leadership to offload administrative tasks to prioritize scaling. By combining modern tech with streamlined processes, the role focuses on elevating the career journey. As a specialist in Google Ads and Local Services Ads, you will be instrumental in overseeing significant advertising initiatives. This position suits a focused expert who excels at analyzing data and improving campaign outcomes. You will operate within a remote, team-oriented setting, applying your skills to achieve measurable success for clients while remaining updated on current marketing innovations and automated tactics.

Requirements

• You need a minimum of three years of demonstrable history in local services ads and paid search.
• Expertise in Google Ads Manager is required, alongside active certifications in Google Analytics, Google Ads, and Bing Ads.
• Strong data analysis capabilities are necessary, specifically the capacity to handle large or intricate datasets via Excel.
• You should be capable of handling various client accounts at once and presenting findings during video meetings.
• Fluency in English is mandatory.
• You must commit to a full-time schedule of 40 hours weekly, aligned with US business hours, which involves either graveyard shifts or maintaining at least four hours of daily schedule overlap.
• You are required to have a dependable internet connection, tools for video conferencing, and must include the phrase 'Google Ads LSA Pro' in your application to confirm you have read the requirements.

Responsibilities

• You will oversee, evaluate, and provide reports on paid advertising performance while overseeing substantial media spending.
• Your tasks involve creating and refining keyword-based ad text and landing page content.
• Conducting A/B testing to boost quality ratings and share of impressions is required, as is tracking rival activity.
• You will use Salesforce and additional data tools to analyze findings and detect patterns that threaten to increase client churn.
• Additionally, you will support the evaluation and suggestion of enhanced PPC strategies, operational procedures, and automation efforts.
• Collaborating with leadership to boost traffic and conversion rates is a priority, as is serving as a subject matter expert on web analytics, user experience, and comprehensive paid media planning.

Benefits & Perks

• The position provides a competitive salary, an extra month's pay at the end of the year, and potential bonuses tied to performance.
• You will benefit from a healthy work-life balance, including scheduled weekends off, paid Philippine public holidays, as well as sick leave and specific mental health days.
• Extra incentives include a monthly allowance for personal needs, health insurance coverage, a branded t-shirt, and access to comprehensive training opportunities.
• You will operate in an engaging and helpful virtual workspace with a yearly review of your performance.