Google Ads Specialist, Advanced Tracking, AI Automation
Posted 10 days ago
You'll complete your application on Hunt St's career site.
About the Role
A remote Google Ads Specialist is needed to focus on performance marketing, AI-driven automation, and complex tracking solutions for diverse client accounts. In this role, you will assist the Perth-based Google Ads lead and partner with account managers to ensure campaign objectives and performance benchmarks are achieved. The position demands a combination of technical tagging expertise, data analysis, and the application of AI tools to enhance operational efficiency. This is a contract opportunity for a seasoned professional to work autonomously within a recruitment and HR technology setting, supporting an organization committed to ethical hiring practices, transparent communication, and premium remote service.
Requirements
- You must be located in the Philippines and have a minimum of five years of direct Google Ads management experience, preferably in an agency setting.
- You need demonstrated technical skill in setting up and debugging GA4 and Google Tag Manager, including proficiency in JavaScript, HTML, and dataLayer.
- You are expected to be expert in managing Shopping campaigns, Performance Max, Merchant Center feeds, and automated bidding tactics.
- You should have a background in turning around underperforming accounts and managing large advertising budgets.
- You must be adept at integrating AI tools like Gemini, Claude, or ChatGPT into your daily processes for analysis and workflow optimization.
- You require excellent English verbal and written communication skills to explain technical concepts to various stakeholders.
- You must be willing to declare all current professional commitments and update your LinkedIn profile to acknowledge this independent contractor position.
Responsibilities
- Configure, audit, and resolve issues regarding conversion tracking within Google Ads, GA4, Google Tag Manager, and Cloudflare Zaraz, with a focus on Enhanced Conversions and Consent Mode v2.
- Administer and refine advertising campaigns spanning Search, Performance Max, Display, and YouTube platforms.
- Track key performance indicators such as ROAS, CPA, and lead volume to inform strategy updates.
- Evaluate search terms and conversion funnels, utilizing AI agents to verify and audit account performance.
- Create advertisement text and website content via AI tools, as well as construct WordPress landing pages using Elementor and Astra Pro.
- Draft comprehensive reports on campaign effectiveness.
- Design and maintain standardized workflows and AI prompts for internal team use.
- Coordinate with account managers during Perth operational hours.
Benefits & Perks
- You will benefit from a fully remote work environment as an independent contractor.
- You will receive full access to proprietary internal AI resources immediately upon starting.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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