Growth Lead
Posted 11 days ago
You'll complete your application on CLIP Tecnología's career site.
About the Role
This staffing firm specializes in linking content creators, agencies, and startups with professional international video editors. By handling the full recruitment cycle, the organization enables clients to prioritize creative production while keeping costs manageable. In this Growth Lead position, you will work under a business partner to spearhead outbound expansion for both the video editor staffing and creative agency divisions. You will be responsible for creating foundational systems, identifying ideal clients, and developing high-conversion outreach messaging. Your primary focus involves high-level growth testing, including an initial 90-day phase of paid ad experimentation to identify core markets, followed by a six-month goal to produce consistent, qualified meetings and a scalable operational playbook. You will be tasked with using data to determine when to modify, expand, or stop specific campaigns while providing direction to support staff.
Requirements
- Proven practical experience in outbound growth or lead generation, showing expertise in either strategic planning or operational execution.
- Strong research capabilities using resources such as LinkedIn and the Meta Ad Library.
- High proficiency in written English.
- Experience with paid social media advertising on platforms like YouTube, TikTok, or Meta, or a demonstrated aptitude for quickly mastering these tools.
- Strong organizational skills, inherent curiosity, and the ability to operate effectively in ambiguous environments.
- Ability to utilize artificial intelligence to generate content, accelerate learning, and perform quality control.
- Disciplined methodology regarding experimentation, including the ability to form creative hypotheses and define clear success parameters.
- Must provide at least two hours of daily schedule overlap with the US Central morning time zone.
- Prior experience in B2B service companies or agencies, and familiarity with the creator economy, are preferred.
Responsibilities
- Take ownership of the full outbound growth pipeline, including prospect identification and list building across channels like email and LinkedIn.
- Execute daily outreach and follow-up sequences to secure qualified appointments.
- Maintain detailed handover documentation for the sales partner regarding new leads.
- Manage CRM systems, organize prospecting data, and oversee tools for email deliverability.
- Conduct systematic growth experiments by defining success metrics, setting timelines, tracking performance weekly, and pivoting strategies based on data.
- Direct and support team members in their outreach tasks.
- Execute paid advertising tests to build a sustainable and repeatable lead generation model.
Benefits & Perks
- Complete remote work flexibility.
- Provision of a budget to secure necessary operational tools.
- Performance-based compensation tied to the acquisition of new clients through your developed outbound system.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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