Head of Marketing, Brand Strategy – Leadership Team
Posted 7 days ago
You'll complete your application on Ascension Business Solutions LLC's career site.
About the Role
We are searching for a Head of Marketing and Brand Strategy to join our leadership team, focusing on our virtual assistant services for the healthcare and home care sectors. You will define our market presence in the United States, positioning us as a high-end partner for managed healthcare staffing. Your primary duty is converting executive goals into compelling brand stories and marketing campaigns that connect with business owners in the medical field. By balancing strategic planning with direct execution, you will help our organization become a recognized industry expert. You will also lead and mentor our marketing team, establishing standardized processes and performance tracking to ensure efficiency. Your success in this role directly supports our mission to minimize administrative work for our clients, enabling them to prioritize patient care.
Requirements
- Possess a bachelor's degree in Business, Communications, Marketing, or a related discipline.
- Demonstrate one to three years of professional experience in campaign management, digital marketing, or lead generation.
- Communicate fluently in English, both in writing and speaking, with a proven track record of creating content for a U.S.-based audience.
- Show proficiency in marketing analytics, conversion funnels, CRM platforms, and lead generation techniques.
- Commit to an eight-hour graveyard shift matching U.S. business hours and maintain a home office with reliable internet (minimum 100 Mbps download/50 Mbps upload).
- Submit a resume, a portfolio of work or relevant links, and two specific examples of past campaigns.
- Prior experience in professional services or the U.S. healthcare sector is preferred, as is experience with AI-enhanced content tools, GoHighLevel, or HubSpot.
Responsibilities
- Oversee quarterly marketing campaigns across email, social media, and our website while collaborating with sales on lead nurturing and conversion.
- Create thought leadership assets, including original insights, case studies, and opportunities for executive speaking engagements.
- Design and maintain a performance scorecard to monitor brand standards, lead quality, and campaign metrics for executive reporting.
- Manage the end-to-end execution of webinars and conferences, including promotional outreach and follow-up activities.
- Provide mentorship to staff, enforce accountability for tasks, and leverage analytical data to improve workflows, experiment with new concepts, and remove ineffective practices to increase ROI.
Benefits & Perks
- Receive a competitive salary package determined by your background and the requirements of this leadership level.
- Perform your duties in a fully remote setting, working on a schedule that mirrors U.S. business hours.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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