Influencer Marketing Manager
Posted 25 days ago
You'll complete your application on Fresh Prints's career site.
About the Role
This role involves working with a business focused on personalized collegiate clothing, such as hoodies and loungewear, for student groups and organizations. Based in New York City with a remote operating model, the company utilizes a proprietary design interface and provides students with campus management roles. As an Influencer Marketing Manager, you are tasked with enhancing the company's visibility within the university sector by cultivating genuine relationships across student social media networks. Your work will center on creating and overseeing a network of influencers integrated into the collegiate experience. You will be responsible for creating and implementing promotional activities aligned with major academic events, including recruitment, homecoming, formal events, and significant product introductions. Through a blend of strategic creative planning and detailed performance evaluation, you will ensure the company retains its market authority while guaranteeing that all communications maintain a genuine connection with the student demographic.
Requirements
- Possess 2 to 4 years of experience working in influencer marketing, creator relations, or similar professional capacities.
- Show advanced practical knowledge of TikTok and Instagram.
- Demonstrate a successful history of coordinating 30 or more creators across various concurrent projects.
- Show proficiency in handling the entire campaign process from initial discovery and outreach to contracting, briefing, and reporting.
- Exhibit strong creative and analytical capabilities to determine ROI metrics and improve future marketing strategies.
- Be proficient in utilizing various software for influencer management and data analytics.
- Preference is given to candidates with professional or personal experience within Greek life or the college market.
- Must be available for collaboration and meetings during the 5 PM to 1 AM PHT window, Monday to Friday.
- Demonstrate the ability to successfully execute strategies within a limited marketing budget.
Responsibilities
- Develop and oversee a multi-tiered network of influencers on Instagram and TikTok while seeking out new partnership opportunities.
- Locate and vet potential creators using platform-specific search tools and recommendations.
- Manage the complete influencer lifecycle, including sourcing, outreach, contracting, shipping products, reviewing content, and scheduling posts.
- Handle the negotiation of compensation, requirements, and licensing rights while guiding creators on creative direction to ensure alignment with company standards and their personal style.
- Monitor campaign results, establish regular reporting schedules for the internal team, perform post-campaign reviews, and create models to improve the return on investment for influencer programs.
Benefits & Perks
- Remote work is available through a flexible work-from-home policy.
- Eligible staff members are granted a two-month paid sabbatical.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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