Marketing Lead – Growth

About the Role

We are searching for an energetic Marketing Lead to accelerate the growth of our recruiting agency. You will serve as a strategic authority, managing the full marketing lifecycle from the initial strategy phase through to final execution and impact analysis. In partnership with our Australian staff, you will refine our messaging to connect with small-to-medium enterprises that require offshore staffing solutions. Your work will focus on designing and perfecting comprehensive client journeys while expanding our marketing infrastructure across various sectors, beginning with property management. You will enjoy the independence to set your own priorities and use performance data to enhance growth pipelines. We seek a professional who can convert overarching business objectives into actionable marketing initiatives that produce tangible financial growth. You will operate with high levels of autonomy, focusing on resolving challenges, creating robust automation, and driving the long-term scalability of the organization.

Requirements

• Demonstrated history in senior, growth, or performance-oriented marketing with a focus on delivering quantifiable commercial results.
• Extensive proficiency in full-funnel marketing, encompassing lead acquisition, client nurturing, conversion tactics, and CRM administration.
• Superior English verbal and written communication skills, with a focus on consistent brand voice.
• Highly structured, commercially focused, and capable of executing strategies independently without persistent supervision.
• Technical competence in social media management, paid search, SEO, and email marketing platforms.
• Practical experience leveraging AI technology to optimize research, workflows, and campaign execution.
• Capability in managing CRM databases, tracking campaign metrics, and generating reports to guide strategic choices.
• Available for work during Australian business hours, Monday through Friday, 9 AM to 5 PM.
• Consent to list this role as an independent contractor on your professional platforms.

Responsibilities

• Create positioning, messaging, and marketing plans that effectively convey our value proposition to prospective clients.
• Design and refine full-funnel customer experiences, which includes oversight of landing pages, email/SMS campaigns, and CRM processes.
• Manage the content schedule, asset creation, and social media presence while tracking key performance indicators such as lead quality, conversion metrics, and acquisition expenditure.
• Conduct A/B testing on audiences and promotional offers to resolve funnel inefficiencies using evidence-based solutions.
• Construct and oversee dependable marketing automation systems and record these processes in detailed standard operating procedures.
• Assist sales teams by producing pitches, slide decks, and case studies, frequently gathering genuine client testimonials alongside the Australian team.
• Discover new ways to utilize artificial intelligence and automation to boost operational efficiency while ensuring uniform brand voice across all marketing channels.

Benefits & Perks

• You will have the option to work entirely from home, enjoying significant flexibility as an independent contractor.