Marketing Lead
Posted 12 days ago
You'll complete your application on Hunt St's career site.
About the Role
In this capacity, you will be instrumental in expanding our platform's reach and presence. We are seeking an independent self-starter who excels at architecting marketing frameworks and accepting complete accountability for outcomes. You will collaborate with executive management to define the core strategy, oversee significant paid media allocations, and enhance the complete conversion path for our service offerings. This position represents a distinct chance to support a business modernizing how SMEs engage international talent through more ethical, transparent, and streamlined remote recruitment. This role balances high-level vision with practical application, requiring you to chart our expansion path, evaluate metrics, and test new outreach methods. Your work, ranging from web optimization to managing lead pipelines and introducing our future education marketplace, will be essential to our mission of enabling business success. We need a commercially focused professional capable of scaling our operations through sustainable, analytical methods.
Requirements
- Minimum of four years of direct experience in growth or performance marketing, preferably within the subscription, ed-tech, or SaaS sectors.
- Demonstrated capability to autonomously organize, launch, and refine paid advertising across Google Ads and Meta Ads.
- High proficiency in Webflow to maintain our site and build effective landing pages independently.
- Technical knowledge of CRM and marketing automation tools like ActiveCampaign or HubSpot.
- Strong grasp of UTM tagging, conversion tracking, and GA4.
- Strong written communication abilities and the willingness to use AI platforms for creative work, analysis, and research.
- Background in B2B lead acquisition and short-form video production is preferred.
- Proficiency in reporting on metrics such as return on ad spend and cost per acquisition.
Responsibilities
- Manage all aspects of our web presence, specifically enhancing architecture, content, and A/B testing for CTAs and headlines.
- Oversee and run paid media initiatives on Google, Meta, TikTok, and LinkedIn while staying within allocated budgets.
- Design lead generation funnels and set up advanced CRM processes, encompassing automated email sequences and audience filtering.
- Evaluate funnel metrics to pinpoint friction points, interpret marketing analytics, and update a weekly KPI report.
- Produce short-form video assets.
- Partner with the CEO to establish financial plans and expansion goals.
- Direct the commercial rollout of our new education-focused marketplace.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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