Marketing Lead
Posted 22 days ago
You'll complete your application on Full Scale's career site.
About the Role
As the Marketing Lead, you will formulate an all-encompassing marketing plan and handle everyday tasks to accelerate pipeline expansion for enterprise-grade SaaS solutions. Your duties involve drafting, creating, and revising diverse content assets such as social media posts, email outreach, and advertisement copy. You will guarantee that all presentation materials and visual elements maintain a refined look that matches established brand standards. Furthermore, you will conduct audience research to develop precise buyer personas and manage full-cycle marketing initiatives, such as targeted outreach and webinars. You will also have the opportunity to improve landing page quality and fine-tune pay-per-click advertisements, utilizing data analytics to evaluate and improve your results.
Requirements
- Demonstrated background in B2B Enterprise SaaS marketing, balancing tactical execution with strategic planning.
- Outstanding abilities in content development and copywriting, paired with a strong sense for visual aesthetics.
- Familiarity with design software like Adobe Creative Suite, Canva, or Figma is considered an asset.
- Expertise in growing and overseeing paid advertising and organic social media initiatives, specifically on LinkedIn.
- Robust analytical capability, including significant experience tracking data through platforms like Google Analytics.
- Capacity to succeed in a remote, high-velocity setting, along with a background in planning and marketing B2B webinar programs.
Responsibilities
- Create and carry out a marketing plan that aligns with organizational objectives.
- Compose and polish various marketing collateral, ensuring all imagery maintains brand consistency.
- Oversee a content schedule and direct multifaceted marketing programs.
- Develop and refine PPC initiatives focused on capturing enterprise-level leads.
- Design and improve landing pages dedicated to specific campaigns to boost user engagement.
- Track the effectiveness of campaigns using data analytics and manage marketing budgets to ensure efficiency.
- Work closely with stakeholders and technical leaders in the enterprise space to meet marketing targets.
Benefits & Perks
- A completely remote position that provides the flexibility to work from any location within the Philippines.
- Significant autonomy regarding both the development and application of the marketing roadmap.
- Professional growth through hands-on involvement in analytics, demand generation, and content development.
- Exposure to marketing enterprise SaaS solutions and the chance to work alongside technology leadership on high-impact projects.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
Similar Jobs
Senior Shopify Plus Developer
Hunt St
We are looking for a Senior Shopify Plus Developer to work remotely from the Philippines. The position centers on advanced storefront development, theme tailoring, and sophisticated integrations, with a commitment to maintaining rigorous technical excellence and meeting project requirements. You will handle diverse client demands, ranging from ongoing operational maintenance and retainer engagements to comprehensive project deployments. You will serve as a primary technical authority, guiding projects through the full lifecycle from early estimation to final launch validation. Your role involves generating reliable projections, addressing technical issues, and ensuring tasks align with established budgets and scopes. Success requires consistent communication with internal teams and leads to manage project hurdles and risks. This role suits an expert developer comfortable in a decentralized agency setting. You are encouraged to use advanced AI development tools as part of our forward-thinking strategy and contribute to internal R&D initiatives. The position blends deep technical execution with project oversight, demanding high-quality coding standards and transparent collaboration with clients and management.
Freelance Website Developer, Graphic Designer
Pramira
We are looking for a multi-talented freelance Web Developer and Graphic Designer to work remotely. This position suits a creative expert who can integrate technical web work with superior visual design. Your main tasks include managing our WordPress presence to keep the site fast, secure, and attractive, while also creating various marketing materials. You will assist multiple departments by delivering custom design solutions that match our standards in the telecommunications and engineering sectors. This role provides great flexibility, as you can organize your own hours within a freelance structure. You will partner with our team to run marketing initiatives, keep branding consistent across all channels, and complete various digital and print production assignments. We need someone who can work autonomously, communicate effectively, and document their hours, making this a great fit for a self-driven person interested in varied project work.
Senior Art Director
Construct Digital
This agency focuses on building data-backed brand stories that produce tangible commercial success. Through a mix of artistic flair and sophisticated technical solutions, the firm drives growth in sales, lead acquisition, and ROI. The service offering includes data analysis, UX design, content marketing, and modern AI integration to optimize engagement and performance. As a Senior Art Director, you will work alongside creative technologists, planners, and strategists to deliver impactful solutions for clients throughout the Asia-Pacific territory. This pivotal position requires a blend of aesthetic leadership, hands-on production, and strategic guidance within an environment that promotes experimentation and continuous workflow improvement.