Marketing Manager
Posted 2 days ago
You'll complete your application on Cricut's career site.
About the Role
This global organization focuses on fostering creativity by providing cutting-edge smart cutting equipment, software, and supplies that enable customers to customize home decor, clothing, and other items. The business maintains a lively community of creators while emphasizing innovation and ease of use in its product offerings. As a Marketing Manager based in the Philippines, you will serve as a primary contributor to regional expansion by implementing a wide-reaching marketing plan designed to improve brand recognition and interaction. You will work in an agile, startup-paced setting while receiving backing from a dedicated Asia-Pacific team and a worldwide marketing department. This position grants you extensive freedom to develop local campaigns, oversee narrative storytelling, and align international brand identity with the unique preferences of Filipino consumers. It is a perfect fit for a creative professional seeking to generate a measurable difference in a fast-paced market.
Requirements
- You should have a minimum of six years of career experience in marketing, preferably within the e-commerce, FMCG, lifestyle, or consumer goods industries.
- You need a demonstrated history of increasing brand involvement within the Philippine market and practical knowledge in running community interaction and social media content plans.
- You must possess comprehensive experience in developing relationships with creators and influencers, plus a deep understanding of paid media metrics on channels including Google, TikTok, and Meta.
- You must be proficient in managing operations on Philippine e-commerce platforms like Lazada, Shopee, and TikTok Shop.
- You should exhibit a data-oriented approach, exceptional English communication skills, and the capacity to succeed in a rapid-fire setting while juggling several concurrent projects.
Responsibilities
- You will be responsible for defining and implementing the comprehensive marketing roadmap for the Philippines to boost revenue and brand visibility.
- You will head digital-led projects involving social media and content marketing while maintaining connections with prominent local influencers and community figures.
- You will supervise paid advertising tactics, provide creative leadership, and collaborate with regional e-commerce partners on various projects.
- You will organize virtual and physical events as well as training sessions, tailor messaging to suit local sensibilities, and handle marketing expenditures with an emphasis on return on investment.
- You will act as the authority on the local market, evaluating data and consumer behavior to provide updates to international teams and optimize local strategies.
Benefits & Perks
- The position offers a remote work arrangement with substantial backing from the broader global marketing organization and the regional Asia team.
- You will have the independence to lead local efforts and enjoy significant opportunities to expand your professional influence and scope.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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