Marketing Operations Email Specialist
Posted 2 days ago
You'll complete your application on UpGuard's career site.
About the Role
We are seeking a Marketing Operations Email Specialist for a fully remote position. Our organization specializes in cybersecurity and third-party risk management, providing a premier platform for vendor onboarding, discovery, and AI security governance. You will play a key role in refining our email marketing framework, focusing on scalable, compliant, and impactful communication strategies. Working as an individual contributor, you will partner with our development, design, and marketing operations groups to improve production quality, while having the independence to review current workflows and apply best practices to boost engagement.
Requirements
- Minimum of three years of experience managing and configuring HubSpot Marketing Hub, specifically focusing on advanced setup rather than simple interface usage.
- Expertise in using email templates, personalization tokens, complex workflows, and module systems.
- Proficiency in email authentication, deliverability best practices, reputation management, and spam complaint resolution.
- Proven ability to create clear documentation for production workflows and audience criteria.
- Strong written communication skills and the ability to work effectively with cross-functional teams.
- Legal authorization to work in the Philippines without requiring employer-sponsored visas.
- Successful completion of reference checks and a national police background screening prior to onboarding.
Responsibilities
- Evaluate the current Marketing Hub email infrastructure, covering templates, modules, workflows, and list segments.
- Construct and oversee a library of modular email assets.
- Reconstruct recurring emails into templates and conduct cross-functional testing with design and development colleagues.
- Develop and manage active lists, while maintaining clear documentation for audience logic.
- Set up rigorous suppression standards for diverse groups, including nurture leads, active prospects, and low-engagement contacts.
- Manage email calendar submission processes.
- Create detailed quality assurance procedures and establish reporting metrics for channel performance, such as spam reports, deliverability, and unsubscribe figures.
- Analyze audience segments to prevent overlaps and actively oversee contact frequency and sender reputation.
Benefits & Perks
- A completely remote working structure that does not require office visits.
- Provision of a home-office setup stipend.
- A monthly subsidy to support personal and physical well-being.
- An annual professional development budget of $1500 USD.
- Provision of a high-performance laptop and access to paid generative AI software.
- A comprehensive leave plan, featuring annual PTO, two extra company-specific leave days, sick/carer leave, and 18 weeks of paid parental leave.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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