Marketing Operations Specialist
Posted 1 month ago
You'll complete your application on Yempo - Your Employees Offshore's career site.
About the Role
We are looking for a committed Marketing Operations Specialist to refine our marketing systems and automate core business operations in support of our commitment to delivering top-tier outsourced staffing to global clients. You will serve as the connection between technical workflows and sales development, ensuring our marketing technology ecosystem is both cohesive and high-performing. You will operate in a high-speed setting, utilizing analytical insights to inform strategy and optimize internal procedures.
Requirements
- Minimum of three years of professional background in Revenue Operations, MarTech, CRM, or Marketing Operations.
- Proven expertise in constructing HubSpot segments, custom fields, complex system integrations, and automated workflows.
- Demonstrable skill in linking CRM databases, web platforms, and enrichment tools through webhooks, APIs, or integration platforms such as Make and Zapier.
- Working knowledge of software including GA4, LinkedIn Sales Navigator, WordPress, Mailchimp, and Cognism.
- Ability to design prospecting workflows based on intent and a dedicated approach to maintaining corporate information security standards.
Responsibilities
- Develop and oversee processes aimed at capturing recruitment interest to pinpoint offshore staffing requirements within key locations.
- Manage data enhancement through services like Cognism and transfer verified prospects into HubSpot while setting up automated communication sequences.
- Maintain responsibility for the technical links between systems including WordPress, HubSpot, and various other automation platforms.
- Administer lead scoring, data lifecycle management, and adherence to GDPR privacy protocols.
- Build business-focused dashboards to monitor sales pipeline health, improve website conversion monitoring, and maintain documentation on procedures to provide reporting on channel metrics and overall performance.
Benefits & Perks
- Competitive salary paid on a weekly basis, recurring annual salary assessments, and performance-based bonuses.
- Immediate HMO coverage with the ability to enroll dependents on an annual basis.
- Annual allowance of 20 days for vacation and 7 days for sick leave.
- Access to an open-plan office space with the flexibility to choose between remote or in-office work.
- Perks including complimentary snacks, hot beverages, prepared rice, and branded company shirts.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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