Marketing Specialist
Posted 22 days ago
You'll complete your application on Remote Raven's career site.
About the Role
We are looking for a committed Marketing Specialist for a permanent, fully remote position. This role suits a creative professional capable of overseeing daily social media operations and long-term content strategies for various B2B and B2C clients. You will be responsible for defining the digital identity of these businesses by producing content optimized for each platform and upholding a consistent brand voice across networks such as Instagram, Facebook, Substack, LinkedIn, and TikTok. You will engage with both the artistic and data-driven aspects of marketing, with future opportunities to lead content and campaign strategy within a team-oriented setting. This is an ideal position for a candidate who thrives on multi-tasking, advancing brand visibility, and producing premium written and visual assets in a rapid setting while bringing innovative ideas to the table.
Requirements
- Demonstrated professional history in social media management for LinkedIn, Facebook, and Instagram.
- Expertise in using Canva for visual design and CapCut or an equivalent tool for video editing.
- Comprehensive knowledge of current industry trends, algorithm nuances, and content formats for different platforms.
- Proven familiarity with TikTok content strategies.
- Experience working with Substack or similar email marketing tools.
- A strong creative mindset paired with the capacity to handle content schedules for several brands at once.
- Proactive communication skills and a talent for generating new concepts.
Responsibilities
- Develop, produce, schedule, and post content optimized for specific channels and demographics while adhering to brand design standards.
- Create graphics, carousels, and stories, and edit short-form videos to include music, captions, and transitions.
- Oversee LinkedIn profiles by focusing on brand positioning, industry insights, and thought leadership.
- Assist with the layout and distribution of newsletters via Substack.
- Monitor metrics including reach, engagement, and audience growth to generate reports for the Marketing Manager.
- Track competitor movements and platform algorithm updates.
- Engage in strategy discussions and suggest content ideas based on current trends to improve brand presence.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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