MarTech Manager

About the Role

This organization functions as a strategic operating partner, creating and managing integrated, internal teams for high-growth businesses. Established in 2017, the firm develops bespoke team structures, operational frameworks, and processes, embedding professionals within client environments to direct areas like creative production, event management, content planning, and marketing operations. By integrating artificial intelligence, automation, and sophisticated tech solutions into current infrastructures, the firm ensures these teams receive the management and improvements needed for long-term success. As a MarTech Manager, you function as a vital component of these embedded groups, concentrating on the systems that power contemporary marketing. Your work centers on overseeing the technical architecture, refining operational processes, and guaranteeing that marketing frameworks are both effective and scalable. You will collaborate directly with client stakeholders to streamline intricate procedures, unify various platforms, and offer the technical leadership essential for meeting their expansion goals.

Requirements

• You need a minimum of six years of professional experience in MarTech, CRM management, or similar operational roles, preferably gained across various companies or different client accounts.
• Direct proficiency with major industry tools like Marketo, Salesforce Marketing Cloud, or HubSpot is required.
• You must demonstrate strong analytical capabilities through your experience with Looker Studio, Google Tag Manager, and GA4.
• You are expected to have functional knowledge of automation platforms like Make or Zapier, as well as a firm grasp of web metrics, search engine optimization, and the end-to-end lead generation process.
• You should be able to convey technical data in a way that is understandable to stakeholders without a technical background and demonstrate the independence to resolve complicated issues.
• While not mandatory, familiarity with CSS, HTML, and artificial intelligence tools for marketing is highly desirable.

Responsibilities

• You will assess and enhance customer relationship management and marketing technology environments to uncover possibilities for increased integration and productivity.
• Your routine tasks include creating and supervising lead paths, customer segments, automated processes, email communications, and web pages.
• You will lead efforts to refine lead processing, data organization, and the transition of information between the sales and marketing units.
• A primary element of this role is defining clear performance indicators and overseeing comprehensive reports to monitor results across websites, marketing efforts, and lead acquisition programs.
• Additionally, you will address platform technical issues, fix discrepancies in tracking or attribution, and record operational workflows to support future growth.
• You will actively look for ways to automate routine work using services such as Zapier and investigate the implementation of AI solutions to improve marketing outcomes.