Paid Media, Digital Marketing Specialist

About the Role

This position calls for a proficient Paid Media and Digital Marketing expert to oversee the design, implementation, and refinement of powerful advertising initiatives across various online channels, such as Meta and Google Ads. You will be tasked with the oversight of significant marketing budgets, ensuring that all promotional activities support corporate goals while fostering expansion and operational effectiveness for clients operating within New Zealand, the US, and Australia. You must possess an analytical perspective and a forward-thinking attitude toward performance-based marketing. In this capacity, you will work alongside web, content, and creative departments to improve results across the entire marketing funnel. Furthermore, you will remain updated on market trends by investigating new AI-based search and discovery tools, helping to refine AEO, SEO, and GEO tactics to keep a leading position in the changing digital environment.

Requirements

• You need a minimum of five years of direct experience working with Google Ads, specifically covering Performance Max, Search, Display, Demand Gen, and YouTube formats.
• You should have a demonstrated history of handling large monthly media budgets between $10,000 and over $250,000.
• Exceptional analytical abilities are vital, with a focus on proficiency in Looker Studio, GA4, and advanced spreadsheet applications.
• You must show experience handling Meta Ads, along with expertise in attribution modeling, conversion tracking, and importing offline conversions.
• Expertise regarding advertising regulations, specifically for therapeutic or healthcare fields, is highly regarded.
• You need familiarity with modern search technologies and SEO, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• You must hold valid Google Ads certifications, and prior experience working in an agency environment handling various client accounts is preferred.

Responsibilities

• You will handle the complete lifecycle of paid media projects, covering the creation, activation, management, and improvement of campaigns on Meta and Google Ads.
• Your duties include overseeing monthly advertising expenditures, designing bidding frameworks, performing tests on advertisement text, and suggesting improvements for landing pages.
• You will consistently track campaign outcomes to pinpoint ways to boost return on investment and conversion rates, while producing transparent and useful progress summaries for clients and internal stakeholders.
• In addition to standard paid media tasks, you will incorporate SEO expertise into wider strategies, including helping with AEO and GEO projects to assist with visibility in AI-enhanced searches.
• You will keep track of and guarantee strict adherence to advertising standards, particularly in regulated industry sectors.
• You will proactively look for new channel possibilities, experiment with evolving digital platforms, and engage with multidisciplinary groups to boost campaign productivity and general marketing results.

Benefits & Perks

• The position provides the opportunity to work entirely remotely.
• Staff members observe New Zealand public holidays and follow the New Zealand time zone for their working schedule.