Paid Media Specialist – Google & Meta Ads, GoHighLevel
Posted 1 month ago
You'll complete your application on Offshore 24/7's career site.
About the Role
We are hiring an experienced Paid Media Specialist to assist an Australian marketing firm. You will oversee client accounts within the home services, trades, and professional sectors, gaining direct exposure to the Australian business landscape. Your duties involve managing the complete lifecycle of paid media initiatives to achieve successful lead generation results. You will be expected to hold full accountability for your accounts, handling both the operational backend of CRM platforms and the strategic frontend of advertising efforts. Our team offers a collaborative setting featuring continuous coaching, training, and development to help you thrive in this influential role.
Requirements
- You must possess a minimum of two years of direct experience executing Meta and Google Ads campaigns for lead generation.
- You need advanced, practical proficiency with GoHighLevel, with the ability to configure and debug funnels, automations, workflows, and CRM pipelines.
- You are required to have a background in service-sector industries and a deep understanding of lead generation metrics, including appointment rates, cost per lead, and customer acquisition costs.
- You must be capable of installing and resolving issues with technical tracking, specifically Google Ads events and Conversions API.
- Excellent verbal and written English communication skills are required for team and client interactions via video conferencing.
- You must maintain a stable internet connection and be available to work Monday through Friday from 7:00 AM to 11:00 AM Philippine time.
Responsibilities
- You will design and administer comprehensive GoHighLevel systems, including the creation of pipelines, funnels, nurture campaigns, automations, and feedback loops.
- Your primary focus is the deployment, oversight, and refinement of Meta and Google advertising campaigns to generate high-quality leads.
- You are tasked with designing and experimenting with ad copy, imagery, target audiences, and promotions, while ensuring accurate tracking via pixels and Conversions API.
- You will track and improve funnel performance metrics, specifically focusing on acquisition costs and cost per lead.
- You must independently manage your accounts, identify growth opportunities, and deliver consistent, transparent reports on campaign metrics to the team and clients.
Benefits & Perks
- This is a fully remote position supported by a local contract in the Philippines.
- You will receive consistent salary and performance evaluations.
- You are offered ongoing coaching, training, and professional development opportunities.
- You will participate in team events and social activities.
- You will receive consistent guidance while gaining valuable experience with Australian business standards and clients.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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