Paid Media Specialist
Posted 22 days ago
You'll complete your application on Rocket Clicks's career site.
About the Role
This digital marketing agency delivers expert paid media strategies, search engine optimization, and web development. The firm focuses on helping legal and medical clients by creating customized marketing plans centered on analytical insights. The primary objective is to boost digital presence and increase partner income through exact, high-impact marketing initiatives. The organization values teamwork and bespoke service to deliver tangible outcomes for various clients. In this Paid Media Specialist position, you will work within a framework of standardized playbooks and established practices to oversee advertising campaigns across multiple channels, enjoying a collaborative atmosphere while managing strategy and campaign success.
Requirements
- Hold a bachelor's degree or have commensurate work history, with 2 to 4 years of experience in the digital marketing field.
- Demonstrate a history of overseeing at least $20,000 in monthly advertising budgets for various accounts and show evidence of optimizing campaigns to surpass ROAS and CPL targets.
- Maintain proficiency with platforms such as Google Ads, Microsoft Ads, Meta, and LinkedIn, as well as programmatic software like The Trade Desk or StackAdapt.
- Possess a solid understanding of conversion tracking, specifically in configuring and fixing issues with Google Analytics and Google Tag Manager.
- Be skilled at analyzing data to produce useful reports with tools like Looker Studio, and demonstrate familiarity with creative A/B testing.
- Prior experience within a performance-focused or lead generation agency environment is considered an asset.
Responsibilities
- Deploy specialized playbooks to create, initiate, and oversee campaigns across Paid Search, Paid Social, and Programmatic channels.
- Conduct ongoing performance assessments, utilizing data to refine bids, segment audiences, and run creative experiments.
- Verify that tracking, reporting, and delivery configurations are correct while managing budget pacing according to media plans.
- Coordinate with creative and editorial staff to develop effective advertisements and work with SEO and Project Management departments to ensure cohesion.
- Conduct audits of client accounts for adherence to best practices, manage conversion tracking setups and troubleshooting, and record insights specific to each account.
- Engage in sprint planning, provide consistent status reports, and assist in refining operational processes and automation.
Benefits & Perks
- You will receive 10 days of paid vacation, 5 days of paid sick leave, and all designated company holidays each year.
- The package also covers maternity, paternity, and bereavement leave.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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