Paid Search Specialist
Posted 24 days ago
You'll complete your application on VirtualStaff365's career site.
About the Role
A remote Paid Search Specialist position is available to assist in delivering outsourcing services to Australian organizations, with an emphasis on improving operational scale and efficiency through digital marketing. You will collaborate with internal staff and various clients to design, implement, and optimize search advertising campaigns that meet specific organizational objectives. The role involves managing campaign development through analytical insights within a dynamic, professional remote setting, where you will apply current advertising technologies and contribute to industry-leading practices.
Requirements
- You need at least three years of direct experience creating, handling, and enhancing Google Ads campaigns.
- You must possess a current Google Ads Certification.
- You are required to have a professional history within an agency or internal corporate studio.
- You must demonstrate strong analytical capabilities, including translating complex Google Analytics and GA4 data into strategic actions.
- You should have a solid grasp of paid social channels, such as Pinterest, TikTok, LinkedIn, and Meta.
- You need basic web management proficiency for installing conversion pixels and tracking scripts.
- You must be capable of assisting with the planning and deployment of multi-channel digital strategies.
Responsibilities
- You will create holistic digital marketing plans tailored to client needs.
- You will oversee the full lifecycle of Google Ads, including implementation, ongoing improvements, and fiscal monitoring to boost results.
- You will perform A/B testing on ad content and audience segments while utilizing search and GA4 metrics to identify successful tactics.
- You will oversee landing page and website settings to verify accurate data tracking.
- You will produce comprehensive monthly reports featuring clear performance insights and suggestions.
- You will engage with clients directly to adjust and improve active advertising efforts.
Benefits & Perks
- You will receive a permanent full-time position with a work-from-home schedule aligned with Australian Eastern Standard Time.
- You will be provided with a 13th-month salary, paid annual leave, a Health Maintenance Organization plan, and all required government-mandated perks.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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