Paid Social Specialist, Meta Ads Specialist
Posted 24 days ago
You'll complete your application on Lago's career site.
About the Role
This recruitment firm links digital marketing organizations and companies with elite international professionals. By providing remote staffing options, the organization assists agencies in improving operational efficiency while enabling talent to land fulfilling positions. The group is looking for a Paid Social Specialist for their remote-first, international team to oversee intricate advertising initiatives across diverse global markets. This role suits a precise marketer who succeeds in an innovative, analytics-focused setting and enjoys addressing hurdles within the rapid digital advertising sector. You will occupy a central position with meaningful chances to influence your role, advance your career, and support the performance of various client accounts.
Requirements
- You should possess 3 to 4 years of practical background in executing Facebook advertising programs, backed by comprehensive knowledge of Meta Business Suite and Facebook Ads Manager.
- You must be skilled at handling projects for various clients at once, involving tracking implementations, web traffic evaluation, and metrics regarding audience participation.
- You need to demonstrate robust project management talent, outstanding precision, and the analytical capacity to offer recommendations based on data.
- Expert professional communication is vital for client engagement, alongside real-world experience in visual ad creation, video production, and copywriting utilizing tools such as Canva.
- Competence in using Asana for project management and HubSpot for CRM is mandatory.
- Knowledge of additional digital advertising platforms like Google Ads is a plus.
Responsibilities
- You will build and supervise advertising programs inside Facebook Ads Manager, maintaining a minimum of 25 accounts to guarantee peak structure and success.
- Your tasks involve designing engaging ad assets, encompassing both written copy and image choices, as well as promoting organic posts to improve client interaction.
- You will handle the deployment and setup of Meta Pixels using Google Tag Manager, resolve data inconsistencies, and establish custom conversions to monitor particular user behaviors.
- Additionally, you will partner with clients to sync project objectives, target groups, and financial plans.
- You will deliver comprehensive performance summaries, suggest practical optimizations for ongoing growth, and work with internal development and marketing groups to guarantee smooth execution and high-quality results across all work.
Benefits & Perks
- This role provides a completely remote setup, enabling staff to work from any location while prioritizing a positive balance between work and personal life.
- Team members are supported in utilizing distinct paths for advancement within a collaborative, inventive workspace that prizes professional growth and success driven by data.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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