Performance Creative Director
Posted 20 hours ago
You'll complete your application on KittySpout's career site.
About the Role
This organization specializes in direct-to-consumer goods for pets, focusing on improving feline hydration via advanced wireless fountain systems, supplementary gear, and wellness products. Working in a rapid e-commerce sector, the business employs diverse outreach methods such as community engagement, social platforms, and referral campaigns. The firm seeks a proactive Performance Creative Director to aid in business growth. This role suits a seasoned creative professional who excels in a dynamic setting that merges artistic vision with data-driven decision-making to boost customer engagement. In this capacity, you will partner with the founders to direct creative strategy from the initial concept through to final delivery. You will oversee the complete production cycle for high-conversion advertisements, spanning long- and short-form video, direct-response materials, and Meta-focused video sales letters. By combining creative direction with strict attention to marketing analytics, you will support company expansion while ensuring a uniform and engaging brand identity across digital channels.
Requirements
- You should have at least three years of professional experience in performance creative roles, ideally within creative agencies or direct-to-consumer businesses.
- You must be highly proficient in English and possess a thorough grasp of contemporary brand marketing.
- You need strong analytical skills, with practical experience evaluating performance data through Northbeam, Facebook Ads, and various reporting software or spreadsheets.
- You must demonstrate a successful history of crafting persuasive video sales letters and have expertise in both short- and long-form advertising strategies on Meta.
- You are expected to be proficient in using an active AI-based production workflow, capable of delivering high-quality work at volume, and available to work extra hours or weekends if project needs dictate.
Responsibilities
- You will manage the creative workflow, including brainstorming and scriptwriting to generate successful advertisements.
- You will produce a minimum of 15 ad briefs weekly, oversee the development of video sales letters from start to finish, and architect AI-powered ideas for paid video placements.
- You will dedicate significant effort to studying Meta performance metrics to refine tactics, boost key advertising figures, and identify strategies for expanding ad budget allocation.
- You will work in tandem with editors, marketing staff, and performance specialists to trial new ideas, perform industry and audience research, and deliver detailed creative performance updates to leadership on a monthly and quarterly basis.
Benefits & Perks
- You will receive a competitive performance-based bonus package alongside a bonus plan calculated as a percentage of overall ad expenditure.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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