Performance Creative Strategist
Posted 1 day ago
You'll complete your application on KittySpout's career site.
About the Role
This e-commerce business specializes in cat hydration products, including stainless-steel and wireless water fountains, filters, and feeding supplies. Utilizing a strong online presence—featuring active social media, content marketing, and customer communities—the brand serves cat owners worldwide. They are now hiring a Performance Creative Strategist to help scale their advertising operations. You will oversee the complete creative process, from conceptualization and scriptwriting to final asset production, while collaborating with founders to guide strategy. This position requires balancing analytical data with creative execution to optimize everything from short-form social media ads to long-form video sales letters for direct-response results.
Requirements
- You need a minimum of three years of experience in performance creative roles within creative agencies or direct-to-consumer businesses.
- You must possess a strong understanding of current consumer brand aesthetics and a history of writing successful video sales letters for performance marketing.
- You should have advanced analytical capabilities, including the ability to utilize Facebook Ads and Northbeam data to guide your creative work.
- You must be proficient with spreadsheets and reporting software to track success and communicate results.
- An active AI toolset integrated into your daily workflow is required.
- You need full fluency in English, the capacity to work independently at high volumes, and availability for a flexible schedule that may include weekends or overtime.
- Success in this 100% remote position requires strong collaboration with founders and cultural alignment with the existing team.
Responsibilities
- You will oversee the entire creative lifecycle, encompassing ideation, scripting, planning, and the production management of user-generated content, Meta video sales letters, and direct-response ads.
- Your primary focus involves creating a minimum of 15 ad briefs weekly, ensuring they are high-quality and include detailed narrative structures, hooks, and angles.
- You will evaluate creative performance metrics to spot trends and refine strategies for better results.
- You are expected to perform in-depth research on customers and competitors, work with editors and marketing staff on fresh concepts, and create AI-generated video hooks.
- You must prepare monthly and quarterly performance reports for stakeholders and define clear, data-backed actions to scale advertising efficacy.
Benefits & Perks
- This is a fully remote position that provides a compensation package featuring a performance-based bonus and an additional incentive tied to a percentage of total ad expenditure.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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