Performance Marketing Manager
Posted 24 days ago
You'll complete your application on Hire Overseas's career site.
About the Role
We are looking for an expert Performance Marketing Manager to spearhead paid media planning and implementation specifically for Australia. Your primary objective is to transition paid channel oversight from our external agency to an internal team. You will be tasked with auditing existing marketing funnels and campaign results, then executing strategies to enhance budget efficiency. This is a fully remote position that requires you to report on KPIs to the digital and communications department, ensuring all advertisements are creative, effective, and compliant with platform standards.
Requirements
- You need demonstrated practical experience running Meta and Facebook advertising campaigns, ideally within an internal e-commerce setting rather than strictly in an agency capacity.
- You should exhibit an analytical approach to work and be comfortable handling large advertising budgets autonomously.
- You must have excellent English language skills and the capacity to work during Australian business hours.
- You are required to have mastery of Meta ads, with extra value placed on experience with Amazon, TikTok, or Google platforms.
- Bonus points are awarded for knowledge of AI marketing technologies and previous work in wellness, beauty, or direct-to-consumer sectors.
- You are required to submit a current resume and a brief introductory Loom video, with the understanding that finalists will perform a short audit task.
Responsibilities
- You will manage and strategize paid media initiatives across platforms such as Google, TikTok, Meta, and Amazon.
- You are expected to track critical metrics including CAC, ROAS, CTR, and channel-specific revenue, providing clear insights based on performance analytics.
- You will oversee the creative process by identifying visual requirements, providing briefs to the design team, and conducting testing on new creative concepts.
- Your duties include managing a large yearly advertising spend and applying tactical changes to boost channel results.
- You must remain updated on algorithm developments and platform news to ensure a high level of market performance.
Benefits & Perks
- You will enjoy a 100% remote working arrangement with salary payments issued in USD twice a month.
- You are eligible for paid time off and designated company holidays.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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