PPC Specialist
Posted 22 days ago
You'll complete your application on Safe Rescue's career site.
About the Role
In this PPC Specialist role, you will plan, execute, and oversee extensive Meta ad initiatives directed at home service companies located in the United States. Your duties include creating overarching strategies covering audience targeting, bidding, budgeting, campaign architecture, and creative assets to drive lead generation. You will be responsible for multiple niches, such as plumbing, HVAC, electrical, roofing, landscaping, pest management, and home renovation. It is your job to evaluate vital performance indicators, including customer acquisition costs, return on ad spend, conversion rates, and the quality of leads. You will work alongside sales and CRM departments to refine campaign effectiveness, run A/B testing, oversee large-scale ad expenditures, and deliver comprehensive analytics reports.
Requirements
- At least four years of demonstrated, practical experience running Meta Ads for domestic home service companies, with a focus on lead generation.
- Deep understanding of service industries like plumbing and HVAC, plus comprehensive knowledge of lead generation dynamics.
- Expertise in handling various accounts concurrently, ideally within an agency environment.
- Submission of a portfolio containing between two and five Meta ad creative examples.
- Advanced proficiency in Meta Ads Manager and associated software tools.
- Strong command of CRM systems, Google Analytics 4, and effective communication skills.
Responsibilities
- Deploy end-to-end Meta advertising funnels for U.S.-based home service providers.
- Oversee diverse service-based campaigns while measuring key performance indicators and maximizing lead quality.
- Partner with CRM and sales groups to improve outcomes.
- Conduct A/B testing to enhance results while maintaining budget control and meeting cost-per-lead targets.
- Set up and track Meta Pixel and additional tracking tools to pinpoint inefficiencies and build strategies based on data.
- Create and present thorough performance summaries for both internal and external stakeholders.
Benefits & Perks
- This is a full-time, remote position.
- You must provide a dependable computer or laptop and consistent high-speed internet.
- A quiet working environment is mandatory.
- You are required to have a hard-wired (LAN) internet connection, a secondary power backup system, and a secondary internet solution, with the power supply capable of lasting at least eight hours to guarantee steady productivity.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
Similar Jobs
Senior Shopify Plus Developer
Hunt St
We are looking for a Senior Shopify Plus Developer to work remotely from the Philippines. The position centers on advanced storefront development, theme tailoring, and sophisticated integrations, with a commitment to maintaining rigorous technical excellence and meeting project requirements. You will handle diverse client demands, ranging from ongoing operational maintenance and retainer engagements to comprehensive project deployments. You will serve as a primary technical authority, guiding projects through the full lifecycle from early estimation to final launch validation. Your role involves generating reliable projections, addressing technical issues, and ensuring tasks align with established budgets and scopes. Success requires consistent communication with internal teams and leads to manage project hurdles and risks. This role suits an expert developer comfortable in a decentralized agency setting. You are encouraged to use advanced AI development tools as part of our forward-thinking strategy and contribute to internal R&D initiatives. The position blends deep technical execution with project oversight, demanding high-quality coding standards and transparent collaboration with clients and management.
Freelance Website Developer, Graphic Designer
Pramira
We are looking for a multi-talented freelance Web Developer and Graphic Designer to work remotely. This position suits a creative expert who can integrate technical web work with superior visual design. Your main tasks include managing our WordPress presence to keep the site fast, secure, and attractive, while also creating various marketing materials. You will assist multiple departments by delivering custom design solutions that match our standards in the telecommunications and engineering sectors. This role provides great flexibility, as you can organize your own hours within a freelance structure. You will partner with our team to run marketing initiatives, keep branding consistent across all channels, and complete various digital and print production assignments. We need someone who can work autonomously, communicate effectively, and document their hours, making this a great fit for a self-driven person interested in varied project work.
Senior Art Director
Construct Digital
This agency focuses on building data-backed brand stories that produce tangible commercial success. Through a mix of artistic flair and sophisticated technical solutions, the firm drives growth in sales, lead acquisition, and ROI. The service offering includes data analysis, UX design, content marketing, and modern AI integration to optimize engagement and performance. As a Senior Art Director, you will work alongside creative technologists, planners, and strategists to deliver impactful solutions for clients throughout the Asia-Pacific territory. This pivotal position requires a blend of aesthetic leadership, hands-on production, and strategic guidance within an environment that promotes experimentation and continuous workflow improvement.