PPC Specialist
Posted 21 days ago
You'll complete your application on Huzzle.com's career site.
About the Role
This AI-powered recruitment platform facilitates connections between organizations and qualified remote personnel, specializing in go-to-market and sales functions. The system handles the end-to-end employment process, spanning from talent discovery and assessments to onboarding and payment processing. By utilizing automated candidate vetting and intelligent search algorithms, the platform facilitates efficient, high-caliber global team expansion. As a PPC Specialist, you will be instrumental in deploying paid media plans to drive expansion. You will engage with creative, marketing, and client-facing departments to oversee and enhance campaigns that satisfy organizational goals. You will oversee the complete lifespan of paid media projects, ensuring that methods remain optimized, productive, and consistent with modern industry standards within a dynamic, virtual workplace.
Requirements
- You should have at least 3 to 4 years of expertise in paid media and PPC management, with a primary focus on Google Ads.
- You must demonstrate a track record of handling significant ad expenditures and achieving verifiable performance gains.
- Technical fluency in Google Tag Manager and GA4 is required, alongside comprehensive knowledge of performance benchmarks like CVR, CTR, CPA, ROAS, CPC, and CAC.
- Ideal candidates exhibit strong analytical aptitude, meticulous attention to detail, and proficient verbal and written English communication skills.
- It is highly advantageous to have a background in an agency environment handling various accounts, as well as experience with Microsoft Ads, Meta, or LinkedIn.
- You must have professional experience within B2B lead generation, SaaS, or eCommerce sectors, and hold relevant Google Ads credentials.
Responsibilities
- You will design, deploy, and refine PPC initiatives on Google Ads and alternative paid media networks, such as Shopping, Search, Display, and Performance Max.
- Your routine work involves thorough investigation of competitors, keywords, and audiences to sharpen bidding and targeting approaches.
- You will oversee financial allocations, track metrics against essential KPIs, and rectify conversion tracking issues within GTM and GA4.
- Furthermore, you will execute A/B trials on landing pages and ad copy to boost conversion efficiency, generate periodic analytical reports with clear recommendations, and work with various teams to ensure paid initiatives support broader growth and company goals.
Benefits & Perks
- The position is entirely remote, providing you the flexibility to work with global teams from any location.
- You will join an exclusive network of top-tier sales talent and benefit from continuous mentorship during and following the placement process.
- Salary packages are customized based on the needs of the client and the individual, ensuring your placement matches your career and personal objectives.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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