Senior Ad Operations – AdOps
Posted 26 days ago
You'll complete your application on The COOL Company's career site.
About the Role
In this Senior Ad Operations Specialist position, you will be responsible for the configuration, administration, and refinement of programmatic media buys across various platforms such as The Trade Desk and DV360. Your scope includes governing campaign architecture, budget oversight, and bidding tactics, alongside managing frequency limitations and audience targeting. You will be tasked with tracking performance metrics daily to ensure objectives regarding ROAS, CPC, and CPM are achieved. Furthermore, you will address creative or delivery challenges to maintain seamless campaign operations. By partnering with internal departments to coordinate inventory needs and define campaign parameters, you will help drive operational effectiveness and gain valuable experience in programmatic strategies.
Requirements
- Possess at least three years of direct, practical experience within programmatic Ad Operations or campaign management.
- Demonstrate deep expertise in operating within major DSPs, specifically focusing on campaign execution rather than just reporting.
- Maintain a comprehensive grasp of programmatic ecosystem functions, specifically real-time bidding and auction protocols.
- Show high-level analytical proficiency to implement optimizations based on performance metrics.
- Display advanced capability in using Google Sheets or Excel.
- Exhibit exceptional precision and the capacity to juggle several projects at once.
- Possess excellent English language communication skills.
- Thrive within an agile startup atmosphere while maintaining a curious, team-oriented, and solution-focused attitude.
Responsibilities
- Execute and tune programmatic media initiatives, including building the campaign framework and overseeing spending and targeting settings.
- Conduct daily performance reviews to ensure all key performance indicators are met.
- Interpret data derived from DSP reporting to uncover methods for improving campaign impact and cost-effectiveness.
- Perform technical troubleshooting to rectify delivery shortages or budget overages within complex ad placement environments.
- Produce comprehensive status reports and present performance insights and improvement plans to relevant stakeholders.
- Record operational procedures and uphold high standards of precision to satisfy time-sensitive goals.
Benefits & Perks
- Receive a market-competitive base salary supplemented by a yearly performance-based incentive.
- Benefit from paid time off to support a balanced lifestyle and personal recovery.
- Work in a collaborative setting that prioritizes career development and growth within the digital advertising sector.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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