Senior Creative Strategist
Posted 1 day ago
You'll complete your application on KittySpout's career site.
About the Role
This organization specializes in elevating pet hydration through a unique line of products, such as stainless steel and wireless water fountains, filter systems, and various accessories. As an expanding online retailer, the business emphasizes premium solutions for pet parents and maintains an active community via specialized member clubs and social media engagement. Joining this small, fast-moving team provides a chance to significantly influence brand expansion while collaborating closely with the leadership team. You will oversee the artistic direction of the firm, utilizing analytical insights and high-impact marketing materials to foster growth among a contemporary, pet-oriented customer base.
Requirements
- You need a minimum of three years of work experience in performance-based creative strategy, either for a consumer-facing brand or a creative agency.
- You must be highly proficient in contemporary brand strategy and have a verifiable history of writing effective video sales letter copy for conversion-focused campaigns.
- Strong analytical capabilities are required, particularly the aptitude for translating performance metrics from Facebook Ads and Northbeam into actionable strategies.
- You must work with high levels of autonomy, consistently producing both high-quality and high-volume work without the need for micromanagement.
- Competence using modern AI-based production tools is necessary, as is the dedication to partner with founders and the availability to maintain a flexible schedule, which may include overtime or weekend tasks.
- English language fluency and strong alignment with the organization's core principles are required.
Responsibilities
- You will oversee the entire lifecycle of creative production, spanning from early script development to the delivery of final assets.
- You must generate a minimum of 15 advertisement briefs weekly, as well as detailed video sales letter guides covering specific structures, hooks, and narratives.
- Your primary duties involve evaluating performance statistics from Meta platforms to refine marketing tactics and improve advertising outcomes.
- You will build concepts leveraging artificial intelligence for paid video campaigns, work in tandem with video editors and performance marketers on A/B testing, and submit performance reports on a monthly and quarterly basis.
- Furthermore, you will perform persistent market and user research to ensure that all advertising materials are geared toward effective scaling.
Benefits & Perks
- The role provides the option to work entirely from a remote location.
- You will receive a competitive salary package, which features a substantial performance-based bonus and additional incentives calculated as a percentage of total advertising expenditures.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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