Senior Digital Marketing Manager – AU/NZ Healthcare
Posted 1 month ago
You'll complete your application on Pear Tree.'s career site.
About the Role
We are searching for a Senior Digital Marketing Manager to spearhead marketing efforts within the healthcare industry throughout Australia and New Zealand. Your work will center on creating B2B digital acquisition initiatives targeted at medical professionals, procurement experts, nursing staff, and hospital leadership. You will aim to transform digital interactions into concrete commercial outcomes, such as consultation bookings, product collection requests, and direct sales inquiries. A key part of your responsibility is crafting narratives that simplify intricate clinical and environmental topics to appeal to various stakeholders in the healthcare space. You will manage diverse social media tactics and direct-response paid advertising, ensuring every marketing dollar is tied to measurable business results. This position balances strategic creative work with technical oversight, requiring you to handle Webflow site modifications and advanced lead nurturing via HubSpot. You will also supervise third-party vendors for specialized tasks to ensure all output supports organizational goals.
Requirements
- At least five years of direct experience in digital marketing with a verified history of executing multi-channel campaigns.
- High-level proficiency in enterprise-grade marketing automation platforms like HubSpot for list segmentation and sequence development.
- Strong background in B2B social media tactics, with a focus on LinkedIn lead generation.
- Excellent writing and editing capabilities, complemented by foundational skills in Webflow content management.
- Demonstrated ability to manage marketing budgets and interpret direct-response analytics for campaign optimization.
- Fluency in English and the capability to work full-time during Australian or New Zealand business hours from a dedicated remote home office.
Responsibilities
- Develop, target, and iterate on paid social advertisements, including audience segmentation, copy, and visual assets.
- Design and distribute newsletters, oversee user onboarding processes, and uphold data integrity within the CRM system.
- Keep a structured marketing calendar for approvals and campaign timing.
- Produce clear monthly and weekly reports that evaluate channel return on investment and provide strategic advice.
- Track cross-channel analytics to verify that lead generation efforts translate into commercial value.
- Handle content distribution across LinkedIn, Instagram, and Facebook.
- Tailor all marketing communications to match the unique requirements of various healthcare buyer segments.
Benefits & Perks
- This is a permanent remote role that includes the observance of New Zealand public holidays.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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